About
The client is a prominent name in audiology and provides state-of-the-art hearing aid solutions. Their team of specialists works closely to diagnose hearing loss and provides tailored solutions to suit the lifestyle of patients. They partnered with Brainvire for the development of a feature-rich eCommerce portal with CRM backend.
Project Highlights
Brainvire’s team chose the Community Edition (CE) of Magento to develop the eCommerce portal due to its flexibility and enthralling look. The team gave prime importance to inventory management, site design, shipping methods, and payment gateways. The online store was integrated with Auro CRM - Brainvire’s flagship product for the eCommerce industry - with the help of bi-directional APIs. Sales representatives were able to track potential leads, manage quotes, analyze bounce rates and get a 360-degree view of customers’ shopping journey. They also gained greater visibility into the upsell, cross-sell, and renewal opportunities in the customer portfolio and witnessed an increase in repeatable sales.
Case StudyThe Challenges
- Magento-CRM IntegrationThe Magento store had to be integrated with Auro CRM in the backend.
- Smooth UI/UXThe UI/UX of the website had to be made user-friendly for the end users.
- Payment & Shipping GatewayThe client had a requirement of integrating multiple payment gateways and shipping methods with the system.
- Quote ManagementThe sales efficiency had to be improved by adding a Quote Management functionality into the system.
Tech Stack
AuroCRM
Magento 2 Community
Result
Lead Conversion Rates Improved by 284%
Sales representatives were able to capture potential leads effortlessly and boosted their conversion rates by 284%.26% Improvement in Customer Retention Rates
The teams can proactively monitor risky accounts and present satisfied customers with new opportunities at the right time.Marketing Costs Reduced by 20%
The sales cycle was automated by Auro CRM and this helped to lower the overall marketing costs.25% Increase in Marketing ROI
The sales and marketing teams got a complete view of leads and prospects. They were successful in turning prospects into customers and helped in increasing the ROI.
