A leader in the Wellness Tech Industry Collaborated with Brainvire for Digital Marketing Services to Effectively Reach their Target Audience
About
The client drives their business by proactively addressing lifestyle choices and helping people adopt simple positive habits that can significantly improve their quality of life. With the one-stop shop for wellness knowledge and products, the client has transformed thousands of lives among people who spend their time hunched over screens by increasing their mindfulness of behaviors and habits that affect their posture, breathing, and overall well-being.
Project Highlights
The wellness tech company develops user-friendly products to help them improve posture and breathing and promote overall wellness. The client’s expertly designed wellness products require minimal effort to fit into busy modern lives. Therefore, the client sought effective SEO, Paid marketing, Social Media, and Amazon Marketing efforts to reach the masses. These digital marketing efforts aim to generate awareness and buzz around their new product, eventually increasing sales.
The Challenges
- Low Website Visibility:Low organic search visibility and fluctuating website traffic.
- Low Conversion Rates:Ineffective ad campaigns were leading to low conversion rates.
- Social Media Reach:Limited reach on Social media pages.
- Low Visibility on Amazon:Low organic product visibility and sales on Amazon.
Tech Stack
Amazon Marketplace
Facebook Ads Manager
Google Adwords
Google Analytics
Result
12.75% Quarterly Organic Traffic Improvement
Comprehensive keyword analysis, optimizing on-page elements like meta content and headings, and image optimization helped the client increase website visibility, improving quarterly organic traffic by 12.75%.4.65% Increase in Conversion Rates
Identifying lacking areas for ad copies with A/B testing, filling gaps by segmenting audiences, and adjusting bidding strategies enabled the conversion rates to soar by 4.65% within a quarter.Increase in Social Media Engagement
Targeted social media campaigns, developed robust content calendars aligned with the client’s vision and goals, and utilized video content and relevant hashtags to help reach more audiences. Interacting with the audience helped increase social media engagement.Sales Improved by 4.5%
Optimizing product listings with relevant keywords, running targeted Amazon PPC campaigns, and adjusting pricing strategies improved product visibility on Amazon, resulting in a rise in sales by 4.5% within a month.
