Effective Digital Marketing Solutions For A Prominent Incentive Marketing Firm
About
The client is a technology-based incentive marketing firm. The client has over 50 years of combined experience in incentive marketing, loyalty and reward fulfillment. The client builds and manages programs for their customers and vendor partners. They also provide solutions that comprise digital gift card programs, cloud-based SaaS reward platforms, incentive travel, and online discounts. The client approached the Brainvire team to gain digital marketing solutions for its website.
Project Highlights
The client required digital marketing solutions for its website. Brainvire specialists offered optimal solutions to the client based on their business goals. The client intended to improve site visibility, organic traffic, and organic ranking. Brainvire experts recommended and implemented effective solutions for all of them.
The Challenges
- Organic TrafficThe website faced an issue of poor organic traffic that resulted in poor conversion rates.
- Organic RankingThe client’s website had poor rankings which had a negative impact on user experience.
- Website VisibilityPoor website visibility affected conversion rates.
- Goal And ConversionPoor conversion rates failed to achieve the client’s business goals.
Tech Stack
Google Analytics
Google App Engine
Google Search Console
SEO
SpyFu
Result
Improved website visibility
Brainvire consultants efficiently designed an effective digital marketing campaign for the client. The campaign was designed considering the business goals of the client. This helped to improve the website visibility of the client.Improved organic ranking
Content marketing strategy is a highly influential element in the world of digital marketing. Brainvire team implemented this strategy to build customer relationships. The execution of this strategy naturally improved the organic ranking of the website.Increased organic traffic
The latest PHP version fixed many of the website’s underlying issues and contributed to improved performance.Goal and conversion
Brainvire experts incorporated the paid strategy to achieve the business goals of the client. Incentive marketing, digital gift cards, employee gift cards, and reward management were taken into consideration to attain business goals.
