A Renowned HVAC Marketplace Brand Builds a Solid Online Presence with a Loyal Audience and 30% Hike in Conversion and 25% Engagement Rates
About
The client has established an open online HVAC marketplace offering top-tier HVAC brands directly to the public at affordable prices. In an industry where local dealers have often dictated pricing, the client empowers their customers with the freedom to choose products at affordable prices.
Project Highlights
The client offered great deals and services but couldn’t grab the audience’s attention. They wanted to build a strong social media presence by changing how they interacted with their audience and creating more relatable content. They wanted to increase the conversion rate to boost their ROI.
The Challenges
- Content Calendar and Scheduling:Trouble with content uniformity and timely publishing across social media channels.
- Community Management:Lacked resources and experience to establish and maintain a strong online community.
- Low Conversion Rates:Difficulty reaching ideal social media audiences led to low engagement and conversion rates.
- Content DiversificationNeeded relatable and diversified content to keep their audience engaged and interested.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Result
10% Rise in Website Traffic
A well-planned content calendar and post-scheduling plan improved content consistency, resulting in a 25% increase in engagement and a 10% increase in website traffic.Online Network Expanded by 40%
Interacting and connecting with the audience made them feel heard, promoting a sense of belonging and loyalty among followers. It helped the client expand their online network by 40% in six months.30% Spike in Website Conversion Rates
Understanding audiences’ interests and demographics helped the client create relatable and personalized content that helped them boost engagement, spiking conversion rates on the website by 30%.25% Rise in Social Media Engagement
Introducing new content formats, such as videos and interactive material, and encouraging more user-generated content helped the client grow audiences’ engagement by 25%.
