Walk-In Tubs Redefined User Journey With Effective eCommerce PPC And SEO

Brainvire created an unusual digital marketing strategy focused on eCommerce PPC and SEO content to improve the brand's online presence. 

The client is a rare brand offering a series of walk-in tubs to Americans with a remarkable bathing experience. Their unique tub designs are comfortable for a spa-like ambiance at home. They aim to provide an unmatched bathing experience to customers with disabilities and even otherwise.  

" We utilized our digital expertise to promote the client's niche product line to the appropriate demographic. As a result, we have exceeded the client's expectations thus far and are enthusiastic about achieving success," said Chintan Shah, CEO of Brainvire.

Brainers recommended a strategy inclusive of eCommerce PPC for the brand to ensure we reach the correct target audience. With this inclusion, the brand has a detailed audience profile; they know the traits of their potential audience, the latest trends revolving around their audience, and information regarding their competitors.

Consequently, our team is working on their website, including product pages with relevant content inclusive of appropriate keywords. This information helped Brainers optimize the best-performing keywords for the brand. In addition, we aim to generate shareable content on their website that can quickly grab their audience's attention, drive traffic, and, eventually, boost conversions. 

Our digital marketing experts have designed personalized digital ad campaigns for the brand, considering their audience and product niche. We have shortlisted the type of ads, content, keywords, and products to target in these ads based on the acquired audience insights. 

Considering they have a niche product line, we simultaneously would add high-quality product images and descriptions on their website. This alteration gives their potential audience more clarity on products and their use. 

When all these changes are executed, there is a high probability that the brand's page will gain a higher ranking than where it is currently. 

We have proposed the use of social media platforms to reach audiences and generate traffic on the website. Furthermore, we will monitor audience activities to analyze their purchase behavior and plan future strategies. 

The execution of SEO-friendly page templates on the website and PPC executions will derive results. 

Want to learn more about Brainvire’s digital marketing services, drop an email at: [email protected].

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.