About

Unioncoop, founded in 1982, is primarily engaged in establishing hypermarkets and managing cooperatives in the UAE. Union Coop runs across 20 locations and four malls, making it the most significant consumer cooperative in the United Arab Emirates. Union Coop has also introduced two grocery chains: Mini Coop and Coop, a novel concept, making it the first consumer cooperative in the MENA area to implement an intelligent shopping concept in many locations.

Project Highlights

The Adobe specialists at Brainvire customized Unioncoop's supplier portal in Adobe Commerce Cloud to grant them access to enhanced functionalities. Because this is a supermarket chain, we have implemented bespoke supplier, promotional, and discount management processes in their system. With the help of these automated procedures, the company can decrease unnecessary human intervention. In addition, our Brainers who are Adobe Commerce Solution Partner has fixed the website's code problems and upgraded extensions to enhance its speed and performance.

The Challenges

  • Migrated From Magento Open Source To Adobe Commerce Cloud:
    It was challenging for the brand to keep up with the modern pace of the outdated Magento Open Source.
  • Customized Supplier Management Portal:
    The brand struggled to add new products across categories through the existing bar code system, and they failed to manage all documents effectively.
  • Personalized Loyalty Management Program:
    The brand did not want its customers to experience generic loyalty management perks and was searching for a specialized program.
  • Tailored Discount Management Program
    It was a tedious task for the team to seek approval from different stakeholders for discount approvals.

Tech Stack

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    ADOBE-COMMERCE-CLOUD

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    AWS

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    Azure DevOps

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    CSS 3

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    HTML

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    JavaScript

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    JD Edwards Integration

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    MongoDB

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    Zend Framework

Result

  • Accelerated Website Performance

    Brainers migrated their Magento open-source website to Adobe Commerce Cloud, upgraded extensions, and restructured codes, improving Unioncoop’s website speed and performance.

  • Better Product and Document Management

    The supermarket managers obtained real-time information on all products, including the new ones, along with all supplier documents at a centralized location.

  • Simplified Loyalty Program

    Most loyalty programs are complex, but Brainers ensured that Unioncoop does not have to experience this and provided a simple yet effective Tamayaz-card-based loyalty program.

  • Optimized Resources

    These automated and tailored processes in the Adobe Commerce Cloud encouraged saving time and resources, especially during the festive season.
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Client Review

Abdullah MohamedNouh

Abdullah MohamedNouh

IT Manager - Union Coop

I would recommend Brainvire to anyone. They're a very talented group of software engineers. They'll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
Verified On Clutch

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