Tech Stack
- Android Studio
- Bitbucket
- Crashlytics service
- Google Maps API
- Jira
- Kotlin
- MySQL
- Payfort Payment Gateway
- Salesforce
- Swift
- Tabby Payment Gateway
- Xcode
About Client
Under Armour is a global brand that caters to the needs of fitness enthusiasts and strives to provide its customers with the best possible resources to help them achieve their goals and empower them to pursue more every day. To take this idea forward, they wanted a comprehensive mobile application enabling users to track and monitor their fitness activities and improve their overall well-being.
About Product
The innovative mobile application is a comprehensive platform that enables users to track and improve their fitness and training routines. Brainvire employed advanced technological components and UI/UX to provide users with a platform with advanced features and functionalities designed to enhance the user's athletic performance and overall well-being.
Simplified Purchasing Process:
Quick and hassle-free checkout experience to enhance user experience.
The Brainvire team implemented a streamlined solution to optimize the checkout flow from four screens to a single screen and resolved Apple Pay and Payfort integration issues. It revolutionized user experience and enhanced efficiency and convenience. Additionally, it ensures simplified checkout for customers and an overall secure and efficient transaction process.
Solution
The Challenges
Result
- Increased Customer Satisfaction and Completed Transactionsand stay at the forefront of e-commerce technology and customer convenience. The enhancement promoted customer satisfaction, reduced purchase process friction, and increased the likelihood of completed transactions.
- Timely DeliveriesIntegrating the KML file into Google Maps enabled customers to enter accurate delivery locations. It reduced the chances of errors and ensured timely deliveries. Moreover, it provided customers an enhanced experience with a familiar and user-friendly interface.
- Comprehensive View of User NavigationRobust implementation of the Snowplow, an event analytics platform, provided a comprehensive view of how users navigate the mobile application and website. It also enabled the client to identify pain points and improvement opportunities to achieve the business goals.
- Significant Rise in Application’s PerformanceThe client experienced a significant increase in our app’s performance upon successfully adopting Salesforce Commerce Cloud (SFCC). It provided a scalable platform that effectively manages high-traffic and larger product catalogs without compromising performance. Moreover, the cloud-based architecture improved the app’s reliability and stability by minimizing downtime and expediting response times.