About
The client is a renowned US-based dental business. They have multiple dental clinics, all situated in different locations. Since the dental business market is highly competitive in the US, the client envisions increased brand awareness and a boost in conversion rates for their business. They aim to improve visibility for each of the different websites for all the separate clinics. The client wants to attract traffic to all websites to increase footfall at the clinics. The client approached Brainvire to redesign their digital platform and streamline their digital marketing efforts.
Project Highlights
Brainvire’s design and development experts revamped the client’s web platform for improved performance. Additionally, they also strategized on an SEO approach to improve visibility in search rankings. Brainvire’s digital marketing team created Google local business pages for all the different clinics. These were backed by a tailored SEO plan based on websites’ target audience and social media optimization by using location-based keywords to attract relevant traffic.
Case StudyThe Challenges
- Keyword rankings needed major improvementThe keyword rankings for the websites needed improvement.
- Irrelevant website trafficThe website was not attracting relevant traffic.
- Website IssuesThe website was facing some performance issues.
- Multiple stakeholders and inputsIt was difficult to coordinate inputs from multiple stakeholders.
Tech Stack
CSS 3
HTML
JavaScript
MySQL
PHP
WordPress
Result
Improved search ranking
After optimizing the website and the Google business pages, the keyword ranking improved and the website started ranking on the first page of Google search results.Decreased bounce rate
The content marketing effort on relevant platforms with a special focus on local keywords bore results. The website witnessed a decrease in bounce rate and an increase in organic traffic.Better website performance
The revamped website showed signs of better performance in terms of reduced loading time and increased session durations.Increased conversions
Setting up specific goals and analytics helped to streamline websites. This improved conversions and calls increased.
