Mobile Phones Accessories Ecommerce Store
Delivered High Conversions For An E-commerce Giant With Digital and Paid Marketing
About Project
The client is one of the leading eCommerce stores in the Middle East. Offering the most famous international technology brands in mobile phones and accessories, the store is distinguished by its prices and offers. The client was looking to drive significant business growth.
Mobile Accessories Ecommerce Store
BusinessNorth America
Location
Business Goal
The client’s primary goals were to overcome tough industry competition, brand recognition, and achieve maximum Return on Advertising Spend (ROAS). Brainvire helped achieve this by improving the brand’s website’s look and feel to maximize conversions, curating a resonating content strategy, and using paid ads.
Project Highlights
- Paid Ads
- SEO Strategies
- Website design and enhancement
- User Experience
- Google Search Console
UI/UX Enhancement
Key Challenges
Intense Competition
Needed to stand out in the eCommerce market with a unique strategy amidst tight competition.
Brand Recognition
We targeted a strong brand identity and customers’ trust in a competitive industry.
ROI Maximization
The client aimed to get maximum revenue from the investment in various marketing channels.
User Experience
A better website UI and UX were required to appeal to the e-commerce buyers for more purchases.
Our Solutions
Enhanced Website Design
Brainvire focused on improving brand recognition to make more people aware of the product’s quality. With an enhanced web design, the users experienced more straightforward navigation and seamless checkout, encouraging them to shop more for the desired mobile devices, tablets, and related accessories.
Targeted Content Strategy
An organized and diverse content strategy that allows the business to target customers interested in the specific products on the e-commerce store. By showcasing the most popular products and highlighting unique features, customers were able to make purchase decisions faster. Customers now found it easier to find the products they were looking for.
Strategic Paid Advertising
We captured an audience based on demographics, interests, and previous interactions by targeting relevant paid channels. We created pertinent content to compel our targeted users to click, experience, and convert. Constant campaign monitoring and analysis were backed by research and our paid expert’s insights.
Organic Search Optimization
We aimed to drive organic traffic by conducting extensive research on the keywords that could fetch relevant results with volumes. We curated our strategies based on the search intent to present the right content for high conversions from organic search. From no-click searches to low-volume keywords with on-page and off-page improvements, we captured audiences using proven SEO techniques.
Our Approach
Brainers took a measured approach to understanding the brand’s key challenges and crafted a tailored strategy encompassing multiple platforms.
Redesign
Content
Advertising
Optimization
Technology Stack
Third-party Tools
Google Analytics
Google Search Console
Key Results
MoM Organic Search 6.7 Up
Applying on-page, off-page, and technical optimizations to the website improved ranking in SERPs.4 Increased Ad Conversions
Streamlined checkout process helped boost conversions and increase e-commerce sales and revenue.2.3 Higher Organic Traffic
A revamped and better user experience encouraged customers to spend more time on the site.Gained Better Insights
By studying the competitor’s moves and analyzing their strategies, the client was able to keep pace in the competition.
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