About
Mainly known for its historic contributions to film photography and its iconic role in developing the consumer camera market, the client is a well-known brand in the photography industry. They introduced their range of instant cameras to cater to their rising demand. They designed photo printers to provide a convenient way to print photos from their digital devices, such as smartphones and digital cameras. These ranges also hit consumers’ nostalgic spots and deliver an unforgettable experience.
Project Highlights
The client is the world’s leading photo printer brand. Their digital printer range allows customers to print their favorite pics instantly using their mobile devices! It also has an Instant camera range that is extremely portable. Both ranges can connect to any mobile device through Bluetooth, and with a reliable and stable connection, it can help print photos straight from the gallery and save timeless memories. The client needed a social media revamp to reach their target audience more effectively, create a recall value, and improve online sales.
Case StudyThe Challenges
- Marketing Overhaul:Analyzed flaws, utilized data, targeted ads
- Limited Brand Visibility:Competitor analysis, curate campaigns, enhance visibility
- Unchanged Organic Growth:Audience-centric posts, enhanced quality, expand reach
- Irregularity in engagementOptimize profiles, target tags, collaborate influencers
Tech Stack
Amazon Advertising
Amazon Marketplace
Google Adwords
Google Analytics
Result
56.57% Growth in Sales Revenue
New ad campaigns and keywords did their work to reach target consumers, and the client witnessed 56.57% growth in sales revenue in the second month itself.ACOs Improved by 11.2%
Increasing the number of ads and keyword filtering improved the average advertising cost of sales by 11.2% in a month.85.5% Increase in Followers
Posting high-quality and engaging content regularly boosted follower count by 85.5% in one month.83% Improvement in Engagement Rate
Improving post discoverability and collaborating with the influencers allowed the client to reach a larger audience, leading to an 83% improvement in content engagement rate within a month.
