About
Under Armour is a global brand that caters to the needs of fitness enthusiasts and strives to provide its customers with the best possible resources to help them achieve their goals and empower them to pursue more every day. To take this idea forward, they wanted a comprehensive mobile application enabling users to track and monitor their fitness activities and improve their overall well-being.
Project Highlights
The innovative mobile application is a comprehensive platform that enables users to track and improve their fitness and training routines. Brainvire employed advanced technological components and UI/UX to provide users with a platform with advanced features and functionalities designed to enhance the user's athletic performance and overall well-being.
Case StudyThe Challenges
- Simplified Purchasing Process:Quick and hassle-free checkout experience to enhance user experience.
- Delays due to Inaccurate Location:Difficulty in identifying accurate locations due to manual address entry.
- Inability to Identify Pain Points:Lack of an event analytic platform to monitor user behavior.
- Application’s Scalability and Performance:Required a scalable option to enhance application performance and growth management.
Tech Stack
Android Studio
Bitbucket
Crashlytics service
Google Maps API
Jira
Kotlin
MySQL
Payfort Payment Gateway
Salesforce
Swift
Tabby Payment Gateway
Xcode
Result
Increased Customer Satisfaction and Completed Transactions
and stay at the forefront of e-commerce technology and customer convenience. The enhancement promoted customer satisfaction, reduced purchase process friction, and increased the likelihood of completed transactions.Timely Deliveries
Integrating the KML file into Google Maps enabled customers to enter accurate delivery locations. It reduced the chances of errors and ensured timely deliveries. Moreover, it provided customers an enhanced experience with a familiar and user-friendly interface.Comprehensive View of User Navigation
Robust implementation of the Snowplow, an event analytics platform, provided a comprehensive view of how users navigate the mobile application and website. It also enabled the client to identify pain points and improvement opportunities to achieve the business goals.Significant Rise in Application’s Performance
The client experienced a significant increase in our app’s performance upon successfully adopting Salesforce Commerce Cloud (SFCC). It provided a scalable platform that effectively manages high-traffic and larger product catalogs without compromising performance. Moreover, the cloud-based architecture improved the app’s reliability and stability by minimizing downtime and expediting response times.
