40% Increase In Visitors For Middle East’s Leading Conglomerate After An Intelligent Customization And Enhancement in Online Presence
About
The client is the middle east’s well-known conglomerate group with a significant presence in Africa and India as well. The group holds a retail channel for apparel, footwear, cosmetics & beauty products, baby products, consumer electronics and more. It is doing exceedingly well towards hospitality, healthcare and mall management services as well. Plus, the group itself is an owner of various popular brands and has quite huge dominance in retail. Impressed by Brainvire’s digital transformation services, the client approached Brainvire to maintain and enhance its IT infrastructure.
Project Highlights
Brainvire team performed a detailed analysis of the current infrastructure including all the mobile applications and websites. Having found the bugs and flows for each application, the team fixed the issues using the technologically advanced plugins. Plus, the team customized the website to increase the page load speed and improve the Google search engine visibility. The website was enhanced with eye-catchy themes and contents to increase the customer engagement score.
To leverage a customer satisfaction, the team introduced trending functionalities such as social media, new payment gateways, 3rd party integrations along with the best UX based mobile app themes. Plus, the new business features were incorporated to fulfill new requirements and future scopes
Furthermore, the team migrated the applications to the Azure cloud resulting in more scalability and security. Brainvire’s digital transformation services will be ongoing to meet the growing needs of the organization.
The Challenges
- Bugs and faults in current applicationsThe application wasn’t up to the mark in terms of request response time. The overall performance of the website and mobile wasn’t satisfactory enough. The page abandon ratio was too high and it was impacting the business significantly.
- Migration of the Website Infrastructure to CloudTo achieve the higher amount of security and scalability, Brainvire suggested the client opt for cloud migration. Convinced by Brainvire’s solution, the client asked to go for cloud. Since an entire website was already built up, it was quite challenging to migrate right from database to development code.
- Increasing User Engagement Through EnhancementThe applications and website were not appealing enough to attract the wide customer base. The client was facing a problem of lower customer engagement. That’s the reason the client asked to enhance the look & fill of website and mobile apps.
- Integration of all the IT componentsFor products retail, there were multiple options present such as the website and mobile application. But the unified shopping experience was missing since they were scattered. The applications were not in sync with each other
Tech Stack
Android
Azure cloud
IOS
Magento 2 Community
Result
Smoother Management Of 800+ Brand And 100k+ Products
Cloud migration and retail Omnichannel experience supported the client to manage a large business40% Hike In Visitors
SEO friendly website and alluring themes resulted in a huge rise in visitors20% Increase in Mobile Orders
The user experienced based mobile navigation experienced drove good mobile orders30% Reduction in Azure Cost
Efficient cloud migration helped in 30% reduction in the cost
