Payne Glasses
eCommerce Transformation for Payne Glasses with Adobe Commerce Cloud
About Project
Payne Glasses is an online men, women, and kids eyewear seller also specializing in stylish prescription glasses. Its current website offers specialized features tailored to eyewear, such as a Virtual Try-On, prescription upload and management, lens type recommendations based on prescriptions, warranty purchases, and multiple user profile management. By partnering with Brainvire, the retailer sought to improve its platform scalability and enhance user experience.
Retail
BusinessNorth America
Location
Business Goal
Payne Glasses aimed to improve performance, adhere to standard coding practices, strengthen security, and advance to a more powerful and future-proof platform. Brainvire helped the retailer transition from Magento to an Adobe Commerce Framework seamlessly, maximizing Adobe Commerce’s built-in features.
Project Highlights
- Hierarchical Order Process
- Virtual Try-On Feature
- User Profile Management
- Advanced Search
- Loyalty Programs
- People Helping People Program
- Promotional Rules
Driving eCommerce Success
Key Challenges
Language Barrier
Hindered communication and technical document understanding due to a Mandarin-speaking development team.
Inconsistent Coding
The project’s YII and Magento frameworks caused dependencies, complicating migration and development.
Performance Lags
Iframes for virtual try-ons and real-time OMS calls built with Python slowed down the website performance.
Unstructured Development
Multiple iterations in requirements throughout the discovery process hindered clarity in the project’s scope.
Our Solutions
Translation Capabilities for Enhanced Communication
To bridge the language gap, we implemented several strategies. We utilized Google Translator for technical documentation. This ensured clear understanding of requirements and specifications. Additionally, we leveraged DingTalk, a powerful communication tool with built-in translation features. This facilitated real-time conversations and minimized language barriers.
Adobe Commerce Migration for Standardization
The next solution was addressing coding inconsistencies and complex migration processes. This was due to the YII and Magento frameworks. The Adobe Commerce migration ensured adherence to standardized coding practices. It also streamlined the development process. Further, it improved the code quality and overall project efficiency.
Code Optimization and Refactorization for Performance
To enhance the website’s performance, we first optimized the Virtual Try-On feature. We streamlined the iframe loading process and reduced HTTP requests. Next, we refactored the code to eliminate redundant code for improved readability. These optimizations significantly improved load times. It also resulted in a smoother user experience and better overall performance.
Phase-Wise Approach for Structured Development
The final solution was to mitigate the multiple iterations in requirements. These iterations hindered progress and increased development time. To solve this, we took a phased approach. We divided the project into distinct phases with clear, frozen requirements. This structured approach ensured better project management, minimized disruptions, and enabled efficient execution.
Our Approach
Based on a thorough understanding, we developed a migration plan, defined roles and responsibilities, and executed the project seamlessly.
Discovery
Migration
Definition
Roadmap
Technology Stack
Cloud
Adobe Commerce Cloud
Project Management Platform
Adobe Commerce Cloud
Front-end Tech
Adobe Commerce Cloud
Back-end Tech
Adobe Commerce Cloud
Server
Adobe Commerce Cloud
Database
Adobe Commerce Cloud
Third-Party Tools
Adobe Commerce Cloud
Framework
Adobe Commerce Cloud
Payment Gateways
Adobe Commerce Cloud
Analytics & Monitoring Tools
Adobe Commerce Cloud
Key Results
Structured Development
The phase-wise approach ensured structured development, smoother workflows, and reduced delays.Future-Proof Platform
The unified codebase ensured adherence to best practices and future-proofed the platform.Improved Website Performance
The reduced page load time led to faster customer interactions and reduced bounce rates.Enhanced User Experience
The new features enhanced user experience, contributing to higher conversion rates.
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