OCuSOFT Drives Significant Growth with Brainvire’s Adobe Commerce Development

Brainvire, one of the leading Adobe Commerce Partners in the USA, recently announced the successful transformation of OCuSOFT’s eCommerce operations. Brainvire has helped OCuSOFT achieve significant growth and efficiency gains by leveraging Adobe Commerce’s advanced features and capabilities.

OCuSOFT Inc. is a leading research, development, and supply company, as well as an eye and skincare product supplier. Founded in 1986, the supplier has earned a reputation for excellence in the industry. Their flagship product, OCuSOFT Lid Scrub, is the #1 doctor-recommended brand of eyelid cleansers, highlighting their commitment to providing effective and reliable solutions. 

As a preferred distributor of ophthalmic products and supplies, OCuSOFT plays a vital role in supporting the needs of eye care professionals and their patients. However, with the growing demand and technological advancements, the supplier faced unique challenges, such as the need for separate platforms for B2B and B2C customers, a complex product catalog, and a subscription-based model, which required a comprehensive solution.

To address OCuSOFT’s challenges, Brainvire provided a comprehensive eCommerce website development solution. This solution included separate platforms for B2B and B2C customers with Adobe integration, robust catalog management, subscription management capabilities, price visibility, streamlined sample product management, integration with SAP B1, and additional features like shipping options, FSA & HSA payments, and live chat.

For B2B customers, Brainvire implemented features like restricted product visibility, tiered pricing, and automated sample purchasing. For B2C customers, Brainvire introduced a user-friendly platform with subscription-based purchasing, multiple payment options, convenient shipping, and live chat support. This comprehensive healthcare website development approach leveraging Adobe Commerce development ensured a more relevant and satisfying experience for all user segments.

The partnership led to significant improvements, including increased sales, enhanced customer experience, improved data syncing for products, orders, and inventory, reduced sample product overbuying in the sales reps portal by restricting the purchase over a specific limit, and reduced manual efforts and abandoned cart ratio. 

The new platform attracted 33% more new customers, while overall sales increased 3x for both B2B and B2C segments. Introducing new features like the subscription model boosted sales ratios by 70%. Additionally, OCuSOFT successfully expanded its B2B customer base by 2x. Brainvire’s Adobe Commerce development solution significantly reduced operational overhead by automating processes and reducing manual tasks, letting OCuSOFT focus on core business activities.

Brainvire’s CEO, Chintan Shah, commented: “We are extremely proud of our partnership with OCuSOFT and the transformative results achieved through the Adobe integration. Our team’s expertise in Adobe Commerce and our ability to deliver tailored solutions were instrumental in driving OCuSOFT’s growth and success.”

What set Brainvire apart as a partner for OCuSOFT was the firm’s eCommerce industry expertise, coupled with its Gold Partnership in the Adobe Solution Partner Program. In addition, the firm has been recognized among the highly coveted 2024 Adobe Experience Maker of the Year finalists and has consistently delivered results for businesses worldwide.

If you’re looking to propel your eCommerce business growth like OCuSOFT, explore Brainvire’s eCommerce development services and contact its experts today.