Melissa
Elevating Global eCommerce Shoe Store With Adobe Commerce
About
Melissa, a brand under Grendene SA, one of the largest global shoe producers, is renowned for its commitment to sustainability and fashion-forward footwear. Founded by the Grendene Bartelle brothers in Brazil, the company remains mainly family-owned. Melissa shoes are crafted from recyclable PVC Melflex©, ensuring both the footwear and packaging are eco-friendly.
Certified by The Vegan Society, Melissa uses up to 30% recycled materials and maintains eco-efficient practices, including a Solar Power System. With 23 stores across Singapore and Malaysia, the brand is focused on expanding its online footprint while maintaining a robust offline presence.
Luxury Fashion
BusinessAsia Pacific
Location
Business Goal
Melissa sought to centralize backend management for six websites and integrate diverse international payment methods, encountering challenges with platforms like Shopify and Magento. Expanding into Malaysia required the addition of three more stores, straining resources. Managing six stores became complex, prompting the need for a more comprehensive solution.
Adobe stepped in, consolidating Singapore and Malaysia operations for efficiency. A tailored loyalty module was introduced to address offline trust issues with redeeming online vouchers. This innovation enhanced customer retention alongside initiatives like birthday gifts and referral discounts. Melissa also implemented Odoo for ERP and warehouse management, streamlining overall operations.
Project Highlights
- UI/UX Design
- Website & App Development
- Data Migration Services
- ERP Integration
- Payment Gateway Integration
- Third-Party Tools
UI/UX Boosts User Engagement
Key Challenges
Platform Management Strain
Managing multiple stores across Shopify and Magento platforms became resource-intensive.
Expansion Resource Strain
Expanding into Malaysia required setting up three more stores, adding operational strain.
Voucher Redemption Issues
Trust issues arose with customers redeeming vouchers offline for online purchases.
Customer Retention Struggles
Retaining customers and boosting engagement online posed significant challenges for Melissa.
Our Solutions
Centralized Backend Management with Adobe Integration
Managing six distinct websites across different platforms like Shopify and Magento proved challenging for Melissa, significantly when expanding into new markets like Malaysia. To streamline operations and reduce complexity, Adobe provided a comprehensive solution by consolidating Melissa’s operations into a unified backend system. This consolidation merged the management of Singapore and Malaysia branches, allowing for easier website administration and international payment integration. With centralized backend control, Melissa now operates more efficiently, reducing resource strain and enabling better oversight of online and offline stores across regions.
Tailored Loyalty Module to Enhance Customer Trust
Melissa faced a challenge where customers hesitated to redeem vouchers from offline purchases for online use. To bridge this trust gap, a customized loyalty module was introduced, integrating systems across their physical and digital stores. This tailored solution ensured customers could use their online and offline loyalty points, enhancing the customer experience and fostering long-term relationships. The loyalty module also included engaging initiatives like birthday gifts and referral discounts, significantly boosting customer retention and satisfaction across all shopping channels, both digital and in-store.
Odoo ERP Integration for Efficient Warehouse Management
With the complexity of managing six websites, Melissa required a streamlined system to handle their backend operations and warehouse management. By integrating Odoo ERP, they gained an effective warehouse management tool for real-time inventory tracking and seamless operations. This ERP integration reduced digital infrastructure complexity and improved efficiency across their Singapore and Malaysia stores. The comprehensive solution connected all their business functions to Odoo, simplifying data flow between the eCommerce platform and their operational systems, leading to better control over stock, orders, and overall business performance.
Data Migration and Enhanced Customer Engagement with Adobe
Melissa’s migration from Shopify to Adobe Commerce presented challenges in maintaining data accuracy, especially with customer information and loyalty points. Adobe facilitated a seamless data migration, ensuring vast amounts of the catalog were moved without compromising integrity. Additionally, Melissa significantly improved customer engagement by integrating Adobe Sensei’s AI-driven features like live search and personalized product recommendations. This AI-driven personalization remembered customer preferences, offering tailored recommendations and promotions, which enhanced the overall shopping experience and increased sales and customer loyalty across their digital platforms.
Our Approach
Through Adobe Commerce, we leverage a single instance to efficiently launch varied websites with unique attributes and centralized management.
Migration
Warehouse
Integration
Unified
Technology Stack
eCommerce
Adobe Commerce
ERP
Adobe Commerce
Payment Gateways
Adobe Commerce
Front-end
Adobe Commerce
Back-end
Adobe Commerce
Key Results
Loyalty Data Smooth Transfer
Smoothly transferred all data from Shopify to the updated Adobe Commerce Cloud website.WMS Integration
Adobe Commerce provides real-time warehouse inventory insights and unified order management, tracking the complete customer purchase journey seamlessly.Unified ERP Elevation
We enhanced control and visibility, amplifying Enviably Me's marketing strategies and elevating e-commerce product sales.Global Payment and Shipping
Integrating diverse payment and shipping options enabled global customers to purchase retail products from anywhere easily.
Social Section
What Our Client Says
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