• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

The brand epitomizes uncompromising quality, offering a curated selection of modern, trendy footwear designs crafted from premium materials. It is driven by a deep appreciation for the artistry of shoemaking, and this dedication to excellence has earned it a reputation for delivering footwear that exudes sophistication and elegance.

  • International Lifestyle Brand

    Business
  • Asia-Pacific

    Location

Business Goal 

We aimed to streamline operations, boost scalability, and support international expansion by migrating from Shopify Plus to Adobe Commerce for the brand. We integrated Odoo ERP for inventory management, customer engagement, and  automation.

Project Highlights

Portfolio

UI/UX Enhancement

We revamped the user interface to offer a seamless, personalized shopping experience. We improvised navigation and optimized the checkout process to enhance user engagement and boost conversion rates.
UIUX Enhancements

Key Challenges

Shopify-Plus Migration

Migrating five separate Shopify Plus websites to a unified Adobe Commerce backend posed a challenge.

AI-Driven FAQ

An AI-driven FAQ module that could generate relevant product-specific FAQs posed a developmental issue.

Complex Promotion Engine

We faced the challenge of managing a promotion engine with 25+ rules to ensure efficiency.

Description Generation

Generating consistent, high-quality product descriptions for an extensive inventory was time-consuming.

Our Solutions

Our solution enabled the brand to achieve streamlined operations, improve scalability, and introduce AI-powered features, ultimately transforming their eCommerce experience.
Streamlined Shopify to Adobe Commerce Migration

Streamlined Shopify to Adobe Commerce Migration

We migrated five Shopify Plus websites into a single Adobe Commerce backend, ensuring centralized inventory management, data consistency, and a more scalable platform. The transition was carried out with minimal disruption to the ongoing operations, and the newly unified backend significantly streamlined business processes.

Seamless AI-Powered FAQ Module Development

Seamless AI-Powered FAQ Module Development

We developed an AI-powered FAQ module that generates product-specific FAQs based on customer behavior and interactions. This module reduces the manual effort in creating FAQs and improves user engagement by providing accurate, relevant information in real-time.

Customized Promotion Engine for Regions

Customized Promotion Engine for Regions

We implemented a dynamic promotion engine that allowed the creation of region-specific promotions, loyalty-based offers, and partnership promo codes. This solution enabled greater flexibility and increased customer engagement by offering targeted promotions.

Enabled AI-Driven Product Descriptions

Enabled AI-Driven Product Descriptions

We integrated AI tools into the Adobe Commerce platform to automatically generate product descriptions based on uploaded product images. The solution provided consistent, SEO-optimized descriptions across the product catalog and supported multilingual capabilities.

Our Approach

We adopted a fluid and agile approach to ensure a seamless transition from one platform to another.

Agility

Agility

We adopted the Agile methodology, allowing us to iterate quickly and adapt to changing requirements.
Architecture

Architecture

We employed a microservices architecture to ensure that different system parts could be managed independently.
Personalization

Personalization

Integrated AI-powered tools for predictive analytics and user behavior analysis to personalize interactions.
Design

Design

We implemented a flexible, customizable user interface to easily update design elements and product displays.

Technology Stack

Front and Back-end tech

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Server

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Database

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Cloud/AWS solution

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Project management tools

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Payment Gateway

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Emerging technology

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Analytics and Monitoring Tools

Adobe Commerce

Adobe Commerce

Odoo

Odoo

Key Results

  • Increased Efficiency

    The migration from Shopify Plus to Adobe Commerce improved the management efficiency by 60%.
  • Enhanced Flexibility

    We increased promotional flexibility by 40%, allowing them to offer highly targeted promotions.
  • Product Descriptions

    With AI, the brand saw a 25-40% reduction in manual tasks and significantly improved consistency.
  • Improved User Engagement

    The AI-powered FAQ module improved user engagement by 15% by improving customer experience.
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