NBS
Enabled Smoother Operations with Adobe Commerce Cloud For NBS’ Sporting Goods
About Project
North American leader Nation’s Best Sports (NBS) facilitates B2B transactions for sporting goods, fishing equipment, and firearms. It operates the NBS Network, a platform fostering valuable connections and communication between suppliers and independent dealers. NBS equips dealers with aggressive purchasing, marketing, and customer service initiatives.
Sports Good Provider
BusinessNorth America
Location
Business Goal
We planned to revamp the existing app with a refreshed user interface and personalization features and deploy it on Adobe Commerce Cloud. The new eCommerce site aimed to empower the internal staff to conduct smooth operations.
Project Highlights
- Adobe Cloud deployment
- Website optimization
- API Integration
- UI/UX development
Enhanced UI/UX Experience
Key Challenges
Integration Limitations
The brand faced challenges integrating Adobe Commerce with the existing GP ERP and Salespad.
Challenges with Grid Buy
Problems with the responsive grid-guiding functionality made it tough for users to purchase.
Incorporating Single Sign-On
The client must implement a flawless single sign-on functionality to enhance services.
A Personalized Experience
There was a need to implement customer segmentation to display categories and subcategories.
Our Solutions
Seamless Adobe Commerce Integration
A thorough analysis of the GP ERP and Salespad systems revealed limitations in their native customization capabilities. Our Adobe integration experts followed industry-leading integration processes to ensure seamless integration with the new platform. We implemented targeted backend customizations to bridge functional gaps and ensured optimal data flow.
Implemented Responsive Grid-Buying Functionality
To achieve the grid-buying functionality, our team identified a suitable extension that was a perfect fit. Our experts aligned requirements with the client’s needs to ensure a smooth purchase experience. We performed extensive customizations on the extension, ensuring it seamlessly integrated with the existing platform and delivered the optimal user experience.
Strategic API Integration For Single-Sign-On
The client desired their website’s Single Sign-On (SSO) functionality to enhance user convenience. Brainvire’s team approached this by developing a custom API seamlessly integrated with the NBS internal network and the Adobe Commerce website. This would streamline the login process and empower users to access all platforms with a single login.
Crafting Personalized Experiences
To elevate the user experience and product discoverability, our UI/UX experts created customer segmentation to offer personalized offers and recommendations. By analyzing customers’ preferences and purchase history, the team dynamically displayed products likely to match the user’s needs and requirements for a more curated and efficient shopping experience.
Our Approach
We deployed the responsive and user-friendly eCommerce site to the cloud and integrated it with the internal site seamlessly.
Analysis
Optimization
Deployment
Integration
Technology Stack
ecommerce
Adobe Commerce
Server
Adobe Commerce
ERP
Adobe Commerce
Key Achievements
Smooth Integration
A flawless integration between Adobe Commerce and the existing ERP was achieved for an easy transition.Higher Sales
Accurately presenting related products enabled customers to purchase sooner, increasing sales.Better Connectivity
Our expert developers ensured APIs were constantly connected with both sites for real-time data access.Increased Loyalty
Personalized user experience for customers showed the brand’s commitment and won customer loyalty.
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What Our Client Says
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