Luxury Jewelry Brand Unveils Customizable Experience with Brainvire’s Adobe Commerce Solution

Brainvire is thrilled to announce the successful launch of a new eCommerce platform for a North American luxury jewelry brand renowned for its natural and lab-grown diamonds. 

Established in 2010, the brand offers a range of personalized jewelry services. With Brainvire’s expertise, an innovative, user-friendly platform has enhanced its online presence.

The new platform delivers a seamless online jewelry shopping experience, letting customers explore various configurable jewelry options quickly. The jewelry brand now offers a Jewelry Design Configurator, enabling users to create one-of-a-kind pieces tailored to their specific style. The custom ring builder provides another unique feature, letting customers personalize engagement rings and other jewelry items to perfection. Additionally, the platform includes a custom diamond search feature with advanced filters, making it easy for customers to browse diamonds based on specific attributes.

To make shopping even more convenient, the platform integrates EMI payment options for jewelry, giving customers flexibility. This includes jewelry financing options through Affirm, allowing payments to spread over time. Authorize.net powers secure payment processing, and FedEx ensures reliable and efficient shipping. The platform also integrates TaxJar for automated tax calculations. Klaviyo handles email marketing automation to drive personalized promotions and discounts on jewelry.

In addition, the platform features a Custom Jewelry Collection Showcase, displaying a wide variety of personalized jewelry pieces. It also allows users to book an appointment for jewelry consultation to discuss their custom needs. With its mobile optimization, the platform ensures a convenient online jewelry shopping experience across all devices.

The jewelry brand now benefits from a scalable, cloud-based platform using Adobe Commerce solutions for jewelry with Adobe Commerce Cloud implementation to support future growth. Brainvire’s agile development approach ensures continuous support and updates, adapting to evolving business needs.

This eCommerce platform enables the luxury brand to offer B2C jewelry solutions, providing a superior customer journey that sets them apart in the competitive jewelry market. By integrating customizable engagement rings, personalized services, promotions and offers on jewelry, and flexible payment plans for jewelry, the platform is built for long-term growth and success.

“We are proud to have partnered with this luxury jewelry brand to create a truly unique and personalized eCommerce platform,” said the CEO of Brainvire. “Our goal was to enhance the customer journey by integrating innovative features and seamless shopping experiences. This project showcases our commitment to providing cutting-edge solutions that empower businesses to thrive while delivering an exceptional user experience.”

The launch of this new platform marks a significant milestone for the North American jewelry brand. It strengthens its online presence and brings innovative, luxury jewelry shopping to customers worldwide.

Brainvire is an Adobe Commerce Gold Solution Partner with numerous eCommerce transformations for brands across the globe under its belt. For more information on the firm’s digital transformation solutions, visit www.brainvire.com.