American Lighting Inc.
Streamlined Shopping for American Lighting with a Product Configurator
About Project
American Lighting, Inc. manufactures a wide range of Lighting Solutions for residential, commercial, and specialty lighting needs. The firm specializes in designing custom lighting solutions. Their objective was to enhance their offering further, deliver more personalized experiences, and ease the user journey.
Retail
BusinessNorth America
Location
Business Goal
To enhance their offerings, the client aimed to create a lighting configurator that made it easy for customers to find the perfect products through personalized recommendations and quantity estimates. Brainvire’s retail experience coupled with Adobe Commerce expertise helped them achieve this goal.
Project Highlights
- Product Configurator
- Adobe Commerce Development
- Single-Hosting Services
- Offline Purchase Support
Key Challenges and Solutions
Integration and Optimization
Seamless Integration & Cost Reduction
By integrating the ACE configurator with Adobe Commerce Cloud, we eliminated the need for separate hosting, resulting in significant cost savings and improved scalability. The cloud-based infrastructure provided a reliable and secure environment for the configurator, ensuring uninterrupted access and data integrity. Additionally, the integration streamlined operations and enhanced overall system efficiency.
Product Fitment Calculation
Intelligent Product Fitment
We developed a sophisticated mechanism that lets customers simply input their space dimensions. Based on this data, the system calculates and suggests the optimal product quantities and accessories, ensuring a perfect fit. Customers can easily adjust the quantities as needed.
Data Recall
Quick Data Recall
For quick data recall, we implemented a system that automatically stores user data during the configuration process. Users can resume their session later and find their saved configuration. Additionally, we implemented email marketing campaigns to remind users about their abandoned configurations.
Offline Purchase Support
Offline Purchase Support
We developed a feature that lets users download a PDF of their selected products and configurations. This PDF can be used for offline purchase or shared with others for reference.
Our Approach
Conducting a thorough analysis, we planned the integration process, executed it seamlessly, and ensured ongoing support and maintenance.
Discovery
Planning
Execution
Maintenance
Technology Stack
eCommerce Platform
Adobe Commerce Cloud
Project Management Platform
Adobe Commerce Cloud
Front-end Tech
Adobe Commerce Cloud
Programming Language
Adobe Commerce Cloud
Key Results
Cost Savings
The need for separate hosting was eliminated, resulting in significant cost savings.Improved Product Fitment
Customers could easily determine the right product quantities, avoiding over- or under-ordering.Enhanced User Experience
Customers didn't need to start from scratch when returning, saving time and effort.Increased Flexibility
Customers could download PDFs for offline purchases or sharing.
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