Adobe is Gearing Up eCommerce with Customized Customer Experiences: Hear from the experts

Chintan Shah, Kevin Clor, and Shanon Hane came together on the 23rd of September, 2021, for an online event where they discussed how Adobe Commerce could transform eCommerce businesses with personalized customer experiences.

Today, eCommerce businesses face a different set of challenges such as lack of streamlined processes, poor customer retention, and customer loyalty and all these lead to poor business stability and growth.

Chintan Shah, CEO, Brainvire, a retail industry veteran. Lastly, Kevin Clor, CIO, TentandTable-a reliable distributor of commercial-grade bounce houses and equipment, turned into an insightful conversation. Shanon Hane, Senior Product Manager at Adobe, has been a part of Adobe for more than 8 years and can leverage Adobe for almost every eCommerce enterprise.

The trio communicated about different ways to transform business objectives with digital objectives. Kevin also shared his crucial business challenges to which Chintan suggested a comprehensive Adobe Commerce solution.

The solution includes:

Personalization at Scale: 40% of customers enjoy personalized experiences over regular approach. Adobe Target and Experience Manager can assist businesses in this process. AI can be used to generate predictive analytics.

Interactive Experience: Customers always cherish free goodies when they visit a store. eCommerce business can improve retention with free sample or surprise gifts to loyal customers.

Subscription-Based Business Models: Subscriptions bring business stability, increase the scope of personalized customer experience, cross-selling, and help understand customer interest.

Chintan Shah highlighted how the personalization of customer experiences helped TentandTable with improved and conscious reach. “With Adobe Commerce implementation, we shaped customer journeys in real-time and improved one-on-one experiences for a diverse audience,” said Chintan Shah, CEO, Brainvire.

With this advanced solution, TentandTable stayed relevant to their customers even during the pandemic, improved conversions, and increased the ratio of loyal customers. In addition, Adobe Commerce facilitated a universal yet customized buying process that catered to global customers.

The trio further discussed the common implementation flaws, to which Chintan added a series of generic mistakes that eCommerce entrepreneurs are bound to make. He further shared how these can be rectified and eliminated with Adobe.

Post this, Shanon shared why Adobe is an exceptional business solution for eCommerce businesses. She mentioned that entrepreneurs could alter the capabilities of this comprehensive solution as per business requirements. Shanon stated that “Adobe Commerce is a foundational solution with robust capabilities that can mature as businesses evolve.” She highlighted that Adobe Commerce is a flexible solution suitable for all kinds of eCommerce businesses worldwide.

About Brainvire

Brainvire is one of the world’s fastest growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as ‘Company of the Year’, ‘Top IT Services Firm’, ‘Top Mobile App Developers’, and ‘Best eCommerce Development Companies, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.