• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

Michigan’s safety equipment wholesaler prioritizes top-notch personal safety and eco-friendliness. With 50+ years of experience, they specialize in gloves, safety gear, industrial products, and PPE. The AbsorbPro division focuses on cleaning absorbent materials. 

Their comprehensive offerings extend to workwear with embroidery/screen printing services. A seasoned customer service team ensures prompt assistance throughout the customer journey, emphasizing pre- and post-purchase support.

  • Safety Equipment

    Business
  • USA

    Location

Business Goal 

The client aspired to establish a B2B and B2C platform for streamlined procurement of high-quality protective gear and equipment. ERP integration aimed to facilitate seamless operations, encompassing product creation, inventory management, shipping, order processing, and real-time tracking. The focus is on an end-to-end smooth buying journey to enhance the efficiency of various businesses and companies.

Project Highlights

  • Adobe Integration 
  • Odoo ERP 
  • B2B/B2C Unification 
  • Personalized customer experience
  • UI/UX
Portfolio

UI/UX Boosts User Engagement

enhanced uiux experience for wholesale safety equipment buying journey

Key Challenges

Front-End Unification

The construction safety gear platform required a unified front end for both B2C and B2B users.

Bulk Purchase Inquiry

Client needs a Bulk Purchase Platform for efficient procurement processes and cost-effective sourcing.

ERP Integration

Critical need for seamless ERP integration to streamline workflows and improve overall business operations.

Complex Product Structures

Dealing with intricate product structures requires management and organization for streamlined processes. 

Our Solutions

Personalized Logo Placement

Personalized Experience

Upon user login, our system discerns B2B or B2C status, presenting tailored front-end pricing, user-specific payment options, and shipping methods, ensuring a personalized and efficient experience.

Company-Level Special Pricing via Odoo

Empower Bulk Purchases

Our solution allows buyers to get bulk purchases, ensuring competitive pricing. Sales reps then share negotiated rates, facilitating mutual agreement on the final purchase price for a seamless transaction. 

Unified B2B/B2C Front End

Unified Commerce

We seamlessly integrate our warehouse, company, customer, and order data with Adobe Commerce, ensuring a smooth connection across multiple touchpoints. Our solution includes product pricing, special pricing, and efficient order fulfillment management for a cohesive Adobe Commerce and Odoo ERP experience.

Omnichannel Experience with Adobe-Odoo Integration

Streamlined Product Management

Our solution efficiently manages diverse product attributes from various vendors by seamlessly implementing it in Odoo ERP. This ensures streamlined information management despite differing attribute structures across outsourced products.

Our Approach

Implemented strategies for a superior omnichannel e-commerce experience, achieving desired outcomes and enhancing overall customer satisfaction.

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ERP Integration

Seamless integration of the B2B2C platform with ERP systems for a unified operational experience.
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End-user

Prioritizing the end-user, we implemented a user-centric design for the platform, optimizing the buying journey.
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Efficiency

With a focus on enhancing efficiency, we implemented streamlined processes across the platform.
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Quality

Emphasizing the procurement of high-quality protective gear, we curated a diverse and reliable supplier network.

Technology Stack

ERP

Odoo

Odoo

Shipment

Odoo

Odoo

Cloud

Odoo

Odoo

Taxation

Odoo

Odoo

Management Tool

Odoo

Odoo

Key Results

  • B2B/B2C Seamless Journey

    Smooth B2B/B2C journey for a seamless experience.
  • Optimal Product Negotiation

    The brand can comprehend product preferences and desired rates for effective negotiation.
  • Track Orders and Pricing

    Users can track orders, pricing, credit transactions, and balances seamlessly via call or website.
  • Multi-Vendor Inventory

    Flexible system to handle products from multiple vendors, ensuring efficient inventory management.
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