AI Platform to Trace User Experience for Retail Businesses

Today, data is accumulated with every click of a customer’s online journey. These clicks can be on a website, mobile application, or any social media page.

As a matter of fact, this data and its accurate analytics can assist businesses with anticipating customer needs, offering customized services, delivering relevant products, eliminating potential fraud, and eventually optimizing the customer experience.

Data analytics, by far, play the most pivotal role in business growth. This is one significant reason why Brainvire has developed an AI-based Analytics platform that complements the needs of modern businesses and creates a robust digital experience for retail in particular. We have custom-designed an AI analytics platform using AngularJS, Java, MEAN stack, full-stack, AI, and ML to facilitate predictive analysis and capture key data points.

This platform can simulate the customer journey across a website, such as product view, browse, landing page, search, add to cart, filter, checkout, and others. It can trace each and every click, scroll, and the amount of time spent by the customer on each page.

One of the perks of this smart AI platform is that it can be integrated with multiple data sources. This data can be further segregated into specific data structures and database models as per the business’s needs. The AI team can access the data, define a model, and draw precise output. This output can further transform into reports that assist businesses in developing effective strategies and lucrative decisions. This is why it is a more refined platform than any other retail eCommerce solution on the market.

Chintan Shah, Brainvire’s CEO, stated, “AI is the future of business, and it is high time enterprises accept this fact. Acceptance will transform them into an early adopter, help trace upcoming opportunities, and become a market leader.”

All data-related activities such as accumulation, cleansing, scrapping, and analysis are performed at rapid speed and with superb accuracy that challenges even human capabilities.

Alongside analytics, the platform provides valuable insights with respect to multimodal modeling and perception for micro and macro projects. Transparency, design, accountability, responsive AI, and responsibility are the crux of this analytics platform.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employees, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as ‘Company of the Year’, ‘Top IT Services Firm’, ‘Top Mobile App Developers’, and ‘Best eCommerce Development Companies’ by various platforms.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.