Digitizing and Optimizing Hospitality Services with Insight-Driven Approach
About
Our client has taken the hospitality industry by storm, by bridging the gap between hotels and consumers. By offering a one-stop shop for discounted hospitality services through coupons and promotions, they're making luxury more accessible. In the past, hotel merchants had to rely on traditional methods such as yellow pages, direct mail, and advertisements to reach customers and drive sales. But now, in this digital age, our client is leading the charge in bringing the traditional brick-and-mortar world of local commerce online, creating a new and innovative way for hotels to entice customers and offer unparalleled hospitality services.
Project Highlights
Brainvire as a Microsoft partner, utilize AI/ML algorithms and data analytics to craft a revolutionary application for our client. This empowered them to delve deep into the inner workings of their business and uncover valuable insights. We brought this data to life through Power BI, creating captivating visualizations and reports that allowed a clearer understanding of the information. The data analytics-powered web application also provided a wealth of information on customer behavior, sales, marketing, website performance, and more. With the help of predictive analysis our analysts experts goals was to segments the customers according to the demographics and customer purchasing specific coupon deals for a particular restaurants to gain insights on customers preference. The insights helped with better understand of which coupon deals are more appealing to the customers. This allowed our clients to make informed decisions, optimizing their overall performance and driving revenue.
The Challenges
- Data Processing and Analysis:Real-time analysis of big data demands robust servers and infrastructure.
- Personalizing Offers:Tailoring coupons and offers to individual customers is a challenging feat.
- Predictive Model Validation:Validation and evaluation of predictive models, especially with complex or high-dimensional data, is a difficult task.
- Enormous Data Analysis:Data analysis, especially with large and complex sets, can be a daunting task, especially with graphic format.
Tech Stack
Python
.Net core
Azure cloud
ReactJs
Power BI
Result
Improved Customer Engagement
Optimized web applications using insights to serve customers better with relevant coupons and discounts.Data-Driven Customer Targeting
Analyzed customer behavior and preferences by diving into their data, further utilizing this information to precisely aim offers and coupons, hitting the bullseye of customer satisfaction.Predictive Data Trends
Predicted patterns and trends with predictive analysis. Additionally, we also targeted specific merchants and consumers with personal coupons and promotions, boosting their purchase chances.Dynamic Dashboards
It creates interactive dashboards and reports that can be used to share insights with stakeholders.
