About

ALTR’s origin traces back to 1933 when the brand used to design jewels for the kings of India. The north-American brand creates the highest quality “lab-grown diamonds” and works with distributors and wholesalers across 35 countries. The company also offers partnership opportunities and has been featured by eminent names, including BBC, Forbes, The Washington Post, Fox News, Bloomberg, and Crain’s. The client wanted to enhance their user experience by availing our Mobility Solutions for Jewelry and Diamond Business

Project Highlights

The client reached out to us to revamp their existing website based on the current trends in the industry. Moreover, they wanted to add product details to help the potential buyers understand the features of the products and transform them into customers. Our talented designers and developers made several changes to the website to make it user-friendly and increase the session duration, a crucial buying parameter. Further, they redesigned the back-end to make it easier to make any changes on the website.

The Challenges

  • Quality of Videos
    The videos provided to us were of considerably high quality and thus slow to load.
  • Differential Designing
    The client provided the designs in a way that was different from the way graphic designers at Brainvire work,
  • Complex Navigation
    Since the navigation menu was not concise, users found it hard to see what they were looking for, resulting in users leaving the website quickly.
  • Difficult to Use Back-end
    The complexities in the back-end made it difficult for the admin to use it effectively and make the best of the website’s potential.

Tech Stack

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    WordPress

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    CSS 3

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    Apache 2.0 Handler

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    HTML

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    MySQL

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    AWS

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    Vimeo

Result

  • Quick Website Loading

    Since images and videos play a crucial role in determining the loading time, reducing the size of the videos brought down the overall loading time of the website.

  • Ease of Development

    The development team got the designs in the format they needed. It simplified their task immensely and helped them to ensure a clean back-end and front-end.

  • Boosted Sales

    Quickly finding what they were looking for created a positive buying experience and led to increased sales.

  • Easier to Make Website Changes

    A clean back-end ensured that the admin could easily make the needed changes without relying on the development team every time.
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Client Review

Amish Shah

Amish Shah

President - ALTR

Communication is their strength, especially for me as I’m a non-technical founder. The team knows their own strengths and weaknesses, using them to excel at their work. Brainvire Development does not shy away from challenges and has been able to meet all requirements set before them, no matter how difficult.
Verified On Clutch

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