About

Cardzlabz is a progressive web app (PWA) that uses augmented reality technology to bring e-greeting card images to life. It's an innovative e-commerce venture based in the United Arab Emirates. If you scan the QR code on their e-cards, you'll be treated to an engaging 3D animation. In addition, you can get these cards customized however you want for your loved ones. No app download or subscription fee is required to use the AR features of Lively Greeting Cards to send these cards to someone special.

Project Highlights

The client was looking for an augmented reality-based solution for greeting cards. When a user buys a greeting card to give to a friend or family member to celebrate a birthday, anniversary, etc., that individual can scan a QR code inside the card to watch an animated version of the card's message. Brainvire developed this feature. Augmented reality (AR) in greeting cards is a new and fun way to send holiday greetings to friends and family.

The Challenges

  • Needed a PWA
    Creating an AR experience without a native app installation.
  • Lack of iOS support for the QR code scan
    With the new update of iOS, the Web AR-based solution needed to support compatibility.
  • Accuracy and tracking capabilities of AR on the card
    Client requested to implement proper accuracy and tracking of AR on the cards for better customer experience.
  • Audio and Text in the AR Animation
    It was necessary to incorporate Audio and Text into the AR Animation in order to give the cards a more tangible feel.

Tech Stack

  • Tech stack related technology logos

    Laravel

  • Tech stack related technology logos

    NopCommerce

  • Tech stack related technology logos

    MySQL

  • Tech stack related technology logos

    Azure DevOps

Result

  • Shortest Onboarding Time

    The onboarding time for this augmented reality experience is the shortest in the industry, a key business goal. In addition, the augmented reality experience can now be viewed by anyone using this.
  • Intuitive UI/UX

    The User Experience (UX) and Flow could be the same for Android and iOS.
  • Engaging 3-D experience

    For an immersive 3D experience, the animation plays directly on top of the card.
  • Unique Customer Experience

    Each user can have a one-of-a-kind, tailor-made audio and text experience.

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