Digital Marketing Strategies Amplify The Organic Reach Of Headphone Brand
About
This prominent brand in the US offers high-quality headphones and speakers to its customers. Their products provide the best-in-class audio experience to customers. Noise-canceling headphones and multi-room sound and light effect speakers are their best-selling products.
Project Highlights
Our digital experts audited their website thoroughly and proposed a comprehensive digital marketing strategy. A strategy that helps them share relevant product information and services with customers. We worked on the website layout and CTA so customers could easily connect with the brand. All these changes have improved the website’s organic reach and user engagement.
The Challenges
- Improved Organic Reach:The brand aimed to stay ahead of its competitors and approached our digital marketers.
- Improved User Engagement:The brand noticed a high bounce rate when it reached out to us.
- Optimized On-Going Paid Campaigns:Despite implementing paid campaigns, drawing conversions for the brand was challenging.
- High CPA For Paid Campaigns:The cost per acquisition for the brand for each conversion was expensive.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Result
Improved Organic Reach By 50%
After successfully implementing the SEO strategy, the brand observed a 50% growth in organic reach within a month.15% Reduced Bounce Rate
The relevant content on the website and smooth navigation allowed customers to understand product features and make quick purchases. In a month, the average spent by a customer on the website increased, and the bounce rate reduced by 15%.Paid Campaign Conversions
With our paid campaign strategy, the brand observed a 260.80% growth in paid conversions within a month.Improved Website Speed
Our Brainers improved the brand’s website speed with an appropriate layout and tech stack. This allowed customers to spend more time on the website in a hassle-free way.
