Why Enterprises are Moving to Adobe Commerce Cloud for Scalable eCommerce?

Summary

Choosing the right platform can be the most crucial aspect of your business!

Wonder why?

There are nearly 26 million eCommerce websites on the Internet, indicating that your business has plenty of competition to overcome for success. With the global eCommerce landscape evolving rapidly, enterprises and businesses need robust, scalable, and future-proof solutions to survive this tough competition.

Adobe Commerce Cloud, once known as Magento, has won millions of business owners’ hearts due to its vast capabilities and customizable features. If you aim to provide your clients with a seamless shopping experience while scaling efficiently, Adobe Commerce Cloud is your best choice.

So continue reading as we learn why enterprises are moving to Adobe Commerce Cloud to scale their eCommerce operations. Let’s get started.

Evolution of eCommerce Business Over the Years

Over the past decade, eCommerce has transitioned from a complementary stream to the backbone of many businesses. Post-pandemic, with changes in consumer behavior, technological advancements, and increased reliance on eCommerce websites, this shift has accelerated, resulting in the rise of omnichannel commerce.

With the rise of influencer marketing and other social media platforms, there has been a surge in online shopping. In 2023, eCommerce accounted for over 21% of global retail sales, compared to 10% in 2017. This was a major driving factor behind the growth of eCommerce. Other factors include mobile commerce dominance and multi-channel retailing. Over recent years, we have all become accustomed to having a seamless experience across various platforms, such as websites, social media, marketplaces, and offline stores.

In the wild world of eCommerce, everything is about growth. But scaling isn’t just about attaching “free shipping” banners on your e-commerce website. It’s mostly about handling the traffic tsunami of customers who visit your site to avail of offers. Your e-commerce website should, therefore, meet new customer expectations and integrate with multiple systems.

Adobe Commerce Cloud: An Introduction

Adobe Commerce Cloud is primarily a cloud-based, enterprise-grade platform that enables businesses to give personalized and scalable shopping experiences. It is a part of the Adobe Experience Cloud, a suite of marketing and analytics tools designed to provide businesses with an end-to-end solution for customer engagement.

7 Core Features of Adobe Commerce

The robust e-commerce platform is designed to provide seamless and personalized shopping experiences. Here are some core features that will help your business-

#1 Comprehensive Storefront Management

Adobe Commerce provides multiple flexible theming options suitable for your different branding needs. You can ensure consistent experiences across all devices and facilitate global operations to manage your clients worldwide. Adobe Commerce’s support manages over 1 million products, ensuring that businesses handle extensive inventories.

#2 Live Search

According to a Forrester study, around 43% of website visitors immediately go to the search bar. Adobe Sensei, an AI-integrated feature, helps deliver accurate and personalized search results to your customers.

#3 Global Customer Engagement

Adobe Commerce Cloud helps provide the best customer service through its mobile-responsive design and real-time chat support system. It also offers customization plans to provide tailored recommendations and experiences for diverse customer segments.

#4 Omnichannel Support

This platform allows you to provide your customers with a unified shopping experience. It helps synchronize your online, in-store, and other mobile channels simultaneously. It also streamlines inventories and order processes across multiple sales channels.

#5 Advanced Marketing Tools

Specialized tools for creating, scheduling, and managing promotional content will help you effortlessly promote your business online and offline. Built-in options for customer rewards and memberships will ensure the long-term loyalty of your existing customers.

#6 Analytics and Reporting

There are dashboards to monitor the sales of your services and products and analyze customer behavior and your overall business performance. It aggregates and analyzes customer data for better decision-making.

#7 Developer-Friendly Environment

The API and SDK Support enable developers to build custom solutions and integrations required for your business, and containerized deployment features simplify deployments and updates through tools like Docker.

Reasons Why Adobe Commerce Cloud Is The Perfect Choice

Enhanced Customer Experience

Customer experience is the core principle of business success, and Adobe Commerce Cloud excels in this area. It helps you deliver highly personalized shopping experiences for your customers.

You can analyze your customer’s behavior and recommend products accordingly with AI-driven insights and Adobe Sensei, an integrated AI tool. You can also optimize pricing strategies and provide them offers on their special days like birthdays or anniversaries to create a loyal customer base by gaining their trust.

This personalized approach ensures customer loyalty and encourages them to make repeated purchases, ultimately enhancing revenue growth.

Seamless Integration with Adobe Ecosystem

In addition to creating customized marketing solutions, Adobe Commerce Cloud’s unique advantage is its seamless integration with the Adobe ecosystem, including Adobe Analytics, Adobe Experience Manager, and Adobe Marketo Engage. This integration gives your eCommerce platform an extra edge and increases sales.

These integrations also make your daily tasks easier. You will gain a holistic view of operations and customer interactions. For example, you can track customer journeys across different channels, optimize marketing campaigns, and deliver consistent messaging.

This interconnected ecosystem ensures that every aspect of your business works harmoniously, maximizing efficiency and effectiveness.

Advanced Analytics and Insights

Understanding your customers and business performance is essential for growing your business. It is the key to making your customers happy, and Adobe Commerce will help you achieve that.

Cloud offers powerful analytics tools that provide actionable insights and suggest different actions to improve your platform’s performance. Advanced analysis will make it easier to track key performance indicators, monitor sales trends, identify gaps, and understand whether there is room for improvement.

This data-driven approach can help you make informed decisions, refine your business strategies, and stay ahead of your competitors.

Mobile Optimization and Responsiveness

Mobiles play a crucial role in this social media and online shopping era. So, your eCommerce website must be compatible with mobile devices to have an array of customers. Adobe Commerce Cloud will ensure your online store is fully optimized for mobile devices. Various responsive design templates and tools will help you create a seamless mobile shopping experience. Businesses can tap into a broader audience and capture more sales opportunities by catering to mobile users.

Scalability to Support Growth

As your business grows, you will experience increased traffic, expanded operations, and an expanded category of services. Your e-commerce platform must be able to keep up with the pace. Adobe Commerce Cloud is designed to help your business scale effortlessly.

Their cloud-based infrastructure ensures reliability and performance, even during peak shopping periods like Black Friday or holiday sales. This scalability allows you to focus on growth without worrying about technical limitations.

A leading retail brand experienced a 300% increase in site traffic during its Black Friday Sale with zero downtime. If you are on board with Adobe Commerce, you will have a similar experience.

Security and Compliance

Security is a top priority for any online business. Adobe Commerce Cloud provides robust security features to protect sensitive customer data and ensure compliance with industry regulations.

The features of data encryption, regular security patches, and fraud detection mechanisms give you and your customers peace of mind. This trust increases customer confidence and repeated purchases, increasing your business sales.

Multichannel Selling Capabilities

Finding and reaching your target customers through multiple channels is essential for success. Adobe Commerce Cloud lets you sell your products or services across multiple channels.

This includes websites, social media, marketplaces, and even offline stores. This omnichannel approach ensures a consistent shopping experience regardless of the channel, allowing you to expand your reach and gain more customers.

Efficient Workflow Automation

We all know that running a business can be hectic, and not a single task can be neglected. Hiring men to keep track of essential tasks is not a budget-friendly option. So here’s what you can do.

Adobe Commerce Cloud automates many routine tasks, such as order processing, inventory management, and customer support. This automation will save time and money and reduce errors that humans cannot avoid. By streamlining workflows, you can focus more on strategic initiatives and innovation.

Continuous Innovation and Updates

The global market scenario is always evolving with technological growth. To lead the market, you must adapt to flexible strategies and keep updating them, like Adobe Commerce Cloud.

It is constantly evolving to keep up with changing market trends and technologies. Their regular updates will ensure that your business has access to the latest features and tools. This commitment to innovation will enable your business to stay ahead of the curve and adapt to emerging opportunities.

4 Features That Sets Apart Adobe Commerce Cloud

#1 Cloud-Native Infrastructure

Adobe Commerce Cloud’s ecosystem helps your business deliver high performance with minimal effort from your IT team. It features automatic updates and security patches, so you no longer have to worry about scheduling or manually installing updates.

Shifting to a managed cloud environment can also free your IT teams from time-consuming tasks like server maintenance and troubleshooting. It allows your IT resources to work on more important aspects, such as data analytics or improving customer experiences. Stats show that adopting cloud-native platforms can reduce operational costs by up to 40%.

#2 Headless Commerce

Headless commerce separates the front and back ends, and this decoupling will help you with faster innovation and deliver consistent experiences across all devices.

Front-end developers can create dynamic, interactive user experiences without worrying about breaking back-end systems. For example, if you are a fashion retailer brand, you can create a highly interactive mobile app with augmented reality try-on features. At the same time, your back-end inventory management system continues to run smoothly.

It will allow you to roll out new features and updates more quickly. Thus, you can customize and specialize your eCommerce platform for each occasion with related themes and web interfaces to attract more customers.

#3 B2B and B2C Support

B2B eCommerce has complex pricing, bulk orders, and account-based purchasing challenges. Adobe Commerce Cloud has a solution for each of these problems. It allows businesses to handle high-volume orders effortlessly with definite tools for quick reordering and order tracking.

Adobe Commerce can provide personalized B2B pricing based on customer profiles and shopping patterns. This strategy has been shown to increase average repeat purchases by 48%.

While B2B deals with order management, B2C e-commerce thrives on speed, simplicity, and visual appeal. To engage customers, you can create intuitive navigation, mobile-first designs, and seamless checkout options. You can reduce cart abandonment by up to 30% after integrating one-click checkout.

#4 In-Built SEO Tools

Adobe Commerce offers several built-in SEO tools that can help you optimize your website and improve its visibility on search engines. These tools can help you attract organic traffic and enhance your search ranking.

It has an SEO-Friendly URL structure for products, categories, and content pages, which helps search engines crawl and index the site more effectively. It also easily manages meta titles, descriptions, and keywords for your products, categories, and pages and ensures click-through rates in search results.

It can also automatically generate XML sitemaps, making it easier for search engines to index all critical pages on your website. You can also use canonical tags to prevent duplicate content.

Apart from these features, Adobe Commerce automatically optimizes the images on your website for faster load times and SEO, which is a key ranking factor for Google. Additionally, you can also add alt text to images for accessibility. You can also create 301 redirects and URL rewrites to ensure that outdated or moved pages don’t result in broken links, which can negatively impact your page’s SEO.

Takeaway!

• Adobe Commerce Cloud is more than just an eCommerce platform; it’s a comprehensive solution for scaling, innovating, and delivering unmatched customer experiences for your business.
• Its cloud-native infrastructure, dual support for B2B and B2C operations, and features to provide a consistent omnichannel experience are hard to beat. These features directly translate to measurable benefits for your business, like increased efficiency, faster innovation, and loyal customers.
• If you aim to expand globally, manage complex B2B catalogs, or prioritize omnichannel experiences, Adobe Commerce equips you with all the tools you need to succeed.
• To become the future of eCommerce, Adobe Commerce is not just an option but a strategic investment.