Brainvire Enhances Fragrance Brand's Global Digital Journey and Reach with Efficient Tactics
About
The client is renowned for crafting exquisite perfumes through traditional methods and natural ingredients. They offer diverse scents, from ‘attars’ and ‘bukhoor’ to ‘oud’. Treasured for their enduring aroma and mood-enhancing properties, their perfumes have garnered a loyal following. With a rich history of delivering top-notch fragrances, the industry highly values the brand.
Project Highlights
The brand has gained global popularity, offering a captivating and luxurious fragrance experience. The client has partnered with our digital experts to bolster its online visibility, expand its audience, and optimize overall performance to broaden its reach. This collaboration ensures that fragrance enthusiasts worldwide can now indulge in the splendor of its exceptional products through seamless digital marketing strategy.
The Challenges
- Revamping Online Performance:Poor online sales and low conversion rates
- Unlocking Actionable Insights:Lack of data analysis and actionable insights.
- Listing Disarray:Poorly managed and inefficient product listings.
- Multichannel Challenges:Difficulties in optimizing data feeds for multiple platforms.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Google Merchant Center
