Branding Efforts Boost Digital Presence for Leading American Industrial Machinery Entity
About
The client is a premier entity in the used machinery sector. They procure and sell used machinery from diverse industries such as Aerospace, Power Generation, Automotive, and Manufacturing. The client specializes in providing solutions to companies undergoing plant closure or downsizing. The client approached Brainvire to improve its brand awareness through digital marketing.
Project Highlights
Brainvire’s digital marketing team developed an online marketing plan tailored to the client’s business and requirements to improve brand awareness and conversion rates for the client’s website. These strategies helped increase the total number of new users up to 23.63%.
The Challenges
- Maximize audience reachImproving the client’s visibility to the right audience was an issue.
- Boosting organic trafficThe organic traffic on the client’s website was low.
- Content marketingThe client wanted to optimize website content for higher ranking.
- Multiple sales channelsThe client wanted to make their products visible on multiple sales channels.
Tech Stack
Google Analytics
Google Ads
Google Search Console
Result
360-degree marketing approach
Brainvire’s digital marketing team adopted a 360-degree marketing approach to improve brand awareness and credibility for the client. We defined buyer personas and customer buying journeys to optimize the purchase experience.Multiple sales channels
To increase the number of sales channels, we listed their products on multiple online platforms including marketplaces and e-commerce stores.Improved branding
With the help of creative branding strategies, we build credibility and trust for the client in the eyes of their audience. This enables the right audience to search for the client’s products effectively. The team successfully managed to increase organic traffic up to 74%.Conversion rate optimization
Since the website’s conversion was not up to the mark, we deployed several branding and marketing strategies. By using tools like Google Ads, we were able to track incoming traffic and optimize it further for greater conversions.
