Bottlerocket, The Liquor Industry Innovator Improves Website Functionality
About
The client is a well-known brand with a specialized website for its extensive wine assortment. They aimed to provide speedy services for wine, and other things. Thus, the company desired a user-friendly website that enables clients to place purchases on the go or at their leisure with a few clicks. Bottlerocket contacted Brainvire to migrate from the old to the new Magento platform and expand the functionality of their Magento website.
Project Highlights
Brainers have implemented an innovative search rocket feature that lets clients quickly locate their preferred wine or alcohol bottle. We've added new product categories to facilitate client searches. Customers have the option to choose between in-store pickup and home delivery. Our Magento website enhancements have minimized the brand's manual labor and increased their order delivery rates. We have designed a subscription model that allows clients to make regular purchases and enjoy additional benefits.
The Challenges
- Introduction Of SearchRocket Functionality:Customers want their products quickly and don't have time for slow searching engines.
- Convenient Delivery:It is a struggle for customers to always be available at home for delivery. This sparked the need for an alternative delivery option.
- Implemented A Tailored Subscription Model:The client faced several issues managing multiple offline promotions simultaneously.
- Effective Use Of Sphinx Search Extension:The website did not have an advanced search feature, which negatively impacted the customer experience.
Tech Stack
jQuery
CSS 3
JavaScript
Magento Community
Jira
PHP
HTML5
Magento 2 Community
MySQL
Stripe
Sphinx Search
Result
Reduced Manual Efforts
The website's introduction of categories and sub-categories allowed the client's team to map all products conveniently.Skip Shipping Charges
Customers who wish to skip the unwanted shipping charges can opt for in-store pickup delivery. On the contrary, other customers keen to skip the hassle of visiting the store completely can opt for home delivery.Additional Perks
With the subscription model, customers can enjoy additional advantages such as discounts, cashback, direct payment, etc.Improved Search Experience
The upgraded Magento website with additional search features has accelerated customers' search experience.
