About
The client is a team of digital marketing specialists that have connected with its target audience through branded videos. They have produced and delivered highly engaging content that can upsurge the level of user engagement in a short span of time. With a mindset to transform the way charity is done, they approached Brainvire to develop a powerful social media platform that rewards users and helps them to serve society.
Project Highlights
The social media platform offers users an opportunity to network with their close circle and earn exciting rewards in the form of gift cards and tokens. The mobile app will have two versions - free and community. Users of the community version can earn a predefined number of tokens on each of their social posts. An intuitive dashboard will showcase the number of tokens earned by a user in a given month based on different subscription packs.
The Challenges
- Subscription ManagementThe client wanted to manage multiple subscription plans at a given moment and enable in-app purchases.
- Gift cardsEvery gift card has a different denomination and processing them seamlessly was a major challenge for the developers.
- Compliance with Apple’s PoliciesThe policies and guidelines of Apple are very strict when it comes to apps that host user-generated content (UGC).
- Location-specific PostsUsers should be able to view posts that are specific to their geographical location and posted within the preceding 48 hours.
Tech Stack
Laravel
IOS
Result
2M+ App Downloads Post Launch
The app struck the right chord amongst the masses and was downloaded by over 2 Million users on the App Store.Donations Worth USD 200,000 Completed Successfully
Users have donated more than USD 200,000 to the charity using this social media app.100% Accountability
Users can track their earned and redeemed tokens through an exclusive dashboard. The amount transferred to any nonprofit organization is also reflected in it.30M+ Stories Posted Till Date!
The app has resonated well with users and witnessed over 30 Million stories to date.