About

The client is a prominent name in audiology and provides state-of-the-art hearing aid solutions. Their team of specialists works closely to diagnose hearing loss and provides tailored solutions to suit the lifestyle of patients. They partnered with Brainvire for the development of a feature-rich eCommerce portal with CRM backend.

Project Highlights

Brainvire’s team chose the Community Edition (CE) of Magento to develop the eCommerce portal due to its flexibility and enthralling look. The team gave prime importance to inventory management, site design, shipping methods, and payment gateways. The online store was integrated with Auro CRM - Brainvire’s flagship product for the eCommerce industry - with the help of bi-directional APIs. Sales representatives were able to track potential leads, manage quotes, analyze bounce rates and get a 360-degree view of customers’ shopping journey. They also gained greater visibility into the upsell, cross-sell, and renewal opportunities in the customer portfolio and witnessed an increase in repeatable sales.

The Challenges

  • Magento-CRM Integration
    The Magento store had to be integrated with Auro CRM in the backend.
  • Smooth UI/UX
    The UI/UX of the website had to be made user-friendly for the end users.
  • Payment & Shipping Gateway
    The client had a requirement of integrating multiple payment gateways and shipping methods with the system.
  • Quote Management
    The sales efficiency had to be improved by adding a Quote Management functionality into the system.

Tech Stack

  • Tech stack related technology logos

    AuroCRM

  • Tech stack related technology logos

    Magento 2 Community

Result

  • Lead Conversion Rates Improved by 284%

    Sales representatives were able to capture potential leads effortlessly and boosted their conversion rates by 284%.

  • 26% Improvement in Customer Retention Rates

    The teams can proactively monitor risky accounts and present satisfied customers with new opportunities at the right time.

  • Marketing Costs Reduced by 20%

    The sales cycle was automated by Auro CRM and this helped to lower the overall marketing costs.

  • 25% Increase in Marketing ROI

    The sales and marketing teams got a complete view of leads and prospects. They were successful in turning prospects into customers and helped in increasing the ROI.
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Client Review

Kevin Harward

Kevin Harward

Founder - Intermountain Hearing Solution

Brainvire has excellent project management skills, accommodating, transparent, organized, and intuitive. Their deliverables were accurate and visually appealing throughout the ongoing relationship.
Verified On Clutch

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