Brainvire Manages Digital Marketing for a Leading Liquid Handling Equipment Manufacturer – Boosts Growth by 23%
About
With a presence in over 65 countries, over 400 clients, and domain authority in over 20 industries, the client, a leading manufacturer of liquid handling equipment is a well-known name in the engineering industry, with a strong base of over 150 distributors, seven design awards, and three patented products.
Project Highlights
After deeply studying the client requirement for digital marketing, the digital strategist team concluded that the client will benefit from organic SEO strategies, on page SEO implementation and some targeted Google Ads. Finally, services offered were organic SEO (through link building, and guest blogging), Google Ads setup and On page Optimization of their website.
The Challenges
- Technical OnPageOne of the major challenges was to make sure all the technicalities of the website are preserved while performing on-page SEO
- Organic TrafficOrganic traffic was next to zero in the beginning. We needed to make sure we received the right amount of traffic.
- Organic RankingOrganic traffic would improve, only if we ranked for the right keywords and search queries potential customers were actually searching for.
- Organic Ad RevenueGoogle Ads set that seamlessly brought in targeted traffic and revenue for the company at a minimum cost.
Tech Stack
Google Analytics
Google Webmaster
SpyFu
Google Search Console
SEO
Result
Improved Organic Traffic
With targeted link building and optimization, we were able to achieve over 23% growth in organic traffic through search engines.Google Ads Revenue Increased
Once we finalized the keywords and set up Google Ads for targeting the sales, we were able to achieve an exponential increase in Google Ads traffic.Improved Brand Image
With better On-Page optimization, visitors landed on the correct pages, and information they were looking for was easily available.Better Search Engine Results
With the quality improvement in meta and description part, the organic search visitors will have a clear idea about the information they will find on the page.
