Brainvire Undertakes an Extensive Digital Marketing Campaign to Enhance a Newly Launched Ecommerce Website's Brand Presence
About
The client is a leading wholesaler of vitamins, proteins, nutrition and pet products supplies and is based in New Jersey, US. With two state-of-the-art operational warehouses, one at Englewood and the other at Palisades Park, the client had mega expansion plans of launching 300 brands and 5000+ unique products.
Project Highlights
After getting an ecommerce website developed, the primary focus of the client was to make its brand presence felt. So, the digital marketing team at Brainvire prepared a detailed roadmap to let the client surpass its own expectations in terms of connecting with its target audience and achieving the desired conversions.
The Challenges
- Multiple LanguagesThe challenge was to simultaneously work with a website that dealt with multiple languages
- Mobile Architecture EnhancementThe client’s website needed certain tweaks to make it more user-friendly
- Augmenting the Search PresenceAs the website was newly launched, it was essential to make its presence felt amongst the target audience
- Challenge: Conversion Rate OptimisationSimply drawing huge volumes of traffic was not sufficient; conversions were necessary
Tech Stack
Google Analytics
SpyFu
ahrefs
Buzzsumo
SEO
Result
Multi-lingual Support
On-site optimisation of multiple foreign languagesRevamped Mobile Architecture
Increased responsiveness of site leading to a user-friendly interfaceIncreased SERP Rankings
Improved search presence led to higher SERP rankings on search enginesHigher Conversion Rate
High volumes of traffic bringing in more sales
