Cloud Transformation Leverages Healthcare Giant’s Reach

We developed a website and mobile application and implemented Cloud transformation for a leading healthcare organization to enhance its online presence and reach.

The client is a one-stop solution for all healthcare practitioners such as physicians, medical students, and others to stay well-informed with the latest medical knowledge. The client presents up-to-date medical information from the world's leading sources - the largest databases PubMed and DOAJ.

The client wanted to upgrade the old tech stack to the latest stack for the website. We proposed the latest stack development for the website and suitable mobile app upgrades to fulfill this requirement. We replaced Laravel 5.0 with Laravel 8.0 along with the PHP 7.x version.

This upgrade improved the website’s performance and scalability. We also used personalized and quality content, HCP education material, audio summaries, and community learning to enhance the company’s visibility in search engine results. This enriched performance and met the standards of the latest Google algorithms.

The enterprise wanted to work with a highly technical and established IT vendor, and he chose us after several rounds of discussion. Furthermore, they wanted the global team to be connected with one person to discuss the developments of Russian and Ukrainian websites. For this, we proposed a dedicated BA that would be solely working for the project.

The client has curated authentic content, especially for healthcare professionals. Their platform has a responsive HCP engagement. However, they wanted to increase its reach, making it a top research platform in the Russian region. Therefore, we optimized the platform based on multiple design enhancement parameters. The modifications resulted in a more user-friendly environment, changed layout arrangements for optimal readability, an upgraded platform, improved page performance, SEO, and other features. We also enhanced the data storage compartments, which resulted in why we considered Cloud transformation. We regard Cloud transformation as one of the best digital health solutions. Therefore, we optimized its benefits throughout this project.

“Brainvire has a legacy of offering innovative healthcare digital solutions. Our developers are proficient in understanding client requirements and implementing them in the form of practical solutions. The unified healthcare portal will allow the client to expand their business by going digital and enable them to widen their customer base,” said Mr. Chintan Shah, CEO of Brainvire Infotech.

The healthcare organization provides personalized and informative content about the medical fraternity on the website. The website publishes news, case studies, scientific articles, medical events, regulatory updates, and drug flashcards. All articles are presented in a standardized format using infographics, keeping in mind the limited time that medical professionals have available.

The transformation and improvements resulted in a multi-fold expansion for the company.

About Brainvire

Developing solutions with innovation, usability, and efficiency, Brainvire is one of the top IT consulting firms. With over 20 years of experience and more than 800 employees, it strives to create a difference in society through technology. Having delivered over 1500 projects to its clientele spread globally, it has endured a 95% customer retention rate. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc. for diverse industry verticals while keeping customer satisfaction as its top priority.

It has earned many accolades such as ‘Top IT Services Firm 2020’, ‘Top Mobile App Developers 2020’, and ‘Top E-commerce Developers 2020’ by Clutch.