Connex
Advanced Omnichannel Experience Elevated User Interaction for an eCommerce-Driven SaaS Platform
About
Connex, a user-friendly SaaS platform for eCommerce businesses, streamlines inventory and financial management. It helps users make growth-oriented decisions, optimize ad campaigns, expand markets, and track long-term goals.
The brand provides instant sales reports, predicts sales, analyzes discontinued products’ impact, and aids in profitable price adjustments. Prioritizing lucrative items minimizes losses, promoting sustainable business models.
SaaS Platform
eCommerceNorth America
Location
Business Goal
The client aspired to enhance their backend system, scaling the entire business to deliver an omnichannel experience. This involved creating a subscription-based model for SyncwithConnex’s offerings, including Connex Inventory and Connex QuickBooks. They wanted their users to subscribe to access services, seamlessly synchronizing data from various selling platforms benefiting from various features.
Project Highlights
- eCommerce platform
- Omnichannel solution
- Inventory management
- Data analytics
- UI/UX
UI/UX Boosts User Engagement
Key Challenges
User-Centric UI/UX
The challenge was to create a user-friendly UI/UX for sellers.
Unified Connex Features
The platform required shared features for Connex Inventory and Connex Quick.
Rule-Based Reporting
The SaaS platform wanted user-friendly report generation features by applying various rules.
Code and Frontend Enhancement
The backend system needed a code review, and the frontend tech stack needed an update.
Our Solutions
Streamlined Processes for Precise Efficiency
We proposed refined processes closely aligned with the core product, enhancing efficiency and optimizing utilization. Our team’s recommendations aimed to create a seamless workflow, ensuring the client’s objectives were met with precision and effectiveness.
Seller-Friendly Synchronized Data Access
Brainers devised a solution that allows sellers seamless access to synchronized data reports in a user-friendly format. Additionally, the implementation included easily applicable rules to enhance the overall user experience and system functionality.
Enhanced UI/UX for SaaS
We used a user-friendly UI/UX, elevating the comprehensibility and utilization of system features within the SaaS platform. This enhancement aimed at providing an improved and more intuitive customer experience.
Strategic Frontend Upgrade for Scalability
Our team meticulously understood the intricacies of the code, crafting a new front end with modern technology. Brainvire designed the platform with future scalability, accommodating potential additional Connex E-commerce products on the same code base.
Our Approach
We employed strategic approaches, ensuring optimal solutions. The design prioritized future scalability, allowing seamless expansion of potential Connex E-commerce products on the shared code base.
Backend Update
Omnichannel Subscription
Data Synchronization
Feature Implementation
Technology Stack
Cloud
AWS
Framework
AWS
Project Management
AWS
Database
AWS
Payment Tool
AWS
Key Results
Enhanced Insights Accessibility
The new UI/UX boosts usability, delivering efficient sales, product, and order insights post-synchronization.Streamlined Seller Management
A unified process simplifies sellers' basic account and payment settings management.Versatile User Interface
Crafted a user-friendly interface, offering diverse data display and input methods.Successful Platform Implementation
The platform met expectations; Brainvire enabled future product expansion with a shared codebase.
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