Consolidated Management For HVAC Direct With CRM
About
The client deals in a variety of cooling, heating, ventilation, mini-split, fireplaces, and outdoor appliances in America. They have three websites selling HVAC products at “the lowest prices they are allowed to publish” to provide quality products and help Americans save big. The company also offers financing options for the payment of products. The client wanted a single platform to manage customer interactions efficiently and have a 360-degree view of all their customers, requiring our Retail IT solutions like marketing and sales automation.
Project Highlights
Our experienced Odoo partner and developers integrated Genesys and Intercom with Odoo to create remarkable shopping experiences by making way for swift website navigation and chat functionality. We imported data from all three websites and configured it with Odoo to create a 360-degree view of all the vital metrics related to products and customers in a single platform. We further deployed proven SEO tactics, including automation, to boost website traffic and create lasting customer relationships.
The Challenges
- Genesys IntegrationThe client wanted to integrate Genesys, a contact center software to drive remarkable customer experiences by personalizing their shopping with Odoo’s CRM.
- Integration with IntercomIntegrating the capabilities of Intercom, a chat-based system that helps to build customer relationships across the customer journey with Odoo, was challenging.
- Product Data ImportImporting data from 3 different websites taking their product category taxonomy into account, was a cumbersome task.
- Decrease in Website TrafficThe sharply declining website traffic was a grave cause for concern as it affected the business’ profitability.
Tech Stack
MySQL
Adobe Commerce
Genesys
Braintree
Facebook
Acumatica Connector
Fastly CDN
Redis-Cache
Intercom
Amazon
DevOPS
AWS
RabbitMQ
HTML
PHP
Jira
elasticsearch
MailChimp
PostgreSQL
Odoo
Symfony
JavaScript
CSS 3
Result
Increase in Return on Investment
The Odoo-Genesys integration saved the users’ time and helped them complete more tasks in the given time. As a result, it considerably boosted the return on investment.Improved Shopping Experience
The integration of Intercom with Odoo made website navigation easier and quicker for the customers. In addition, the delightful shopping experience resulted in creating loyal customers.360 Degree View
A central view of products and customers from all three websites considerably reduced the burden of the sales and marketing personnel by making all the relevant data available to them in one place.Better Customer Relationships
Customization and automation assured timely follow-ups and made it easier to establish and maintain customer relationships paving the way for loyal customers.
