Australian Contact Lenses Supplier Gained Vast User Base Via Magnetic Ecommerce Website
About
The client is a leading supplier of various brands of colored contact lenses as per the fashion and the affordability. The business is compliant with the standards as per Korea FDA approvals. The store is equipped with all kind of stylish contact lenses that suits customer needs and as per the prescription from the Eyecare specialist. The client wanted a full-fledged ecommerce store in order to increase the customer base for the business.
Project Highlights
Brainvire developed a complete ecommerce website with trending features along with a strong back-end support system. The website is a complete ecommerce store which contains all the trending features of the shopping website as following.
A completely UX based UI with alluring eye catchy features
Cross compatibility with mobile, laptop, iPad and Desktop screens
Effective product displays as per the brands
Transparent customer order tracking
Integration with social media accounts for promotional marketing
End to end streamlined inventory backend module
A special customer management module for both registered users and guest users
Apt system for coupons, offers, deals, gift cards and reward points on the website
Precise reports to understand the overall business
The Challenges
- Appealing, eye catchy and feature-rich websiteThe client asked for a website which can immediately gain the attention of the user. Plus, most importantly, the client required an efficient product display which is so eye catchy that customer doesn’t check the options at competitors’ sites. Moreover, the website will be loaded with high definition images for various frames and lenses. There needs no performance issue because of high-end images.
- Securing website from threatsSince the website is the ecommerce one and integrated with payment gateways, the client wanted a highly secure website against abnormal activities at server side security, in the network or at the user side. Moreover, since there will be a huge user base, the client asked for a robust data security mechanism, too.
- Data Migration & Upload for existing orders and customersTill now, the data was being managed in Excel sheets only. In order to automate the data upload, the client asked for a special utility
- Integration with 3rd party shipping gatewayThe client system has collaborated with a third party shipping gateway to track all the order status. So the client asked Brainvire to integrate the same with ecommerce website in order to streamline inventory, order, and shipping under one roof.
Tech Stack
jQuery
JavaScript
PHP
Magento Enterprise
MySQL
Result
Ecommerce Presence
A feature-rich website empowered the client to get exposure to a big ecommerce arenaExposure to worldwide user base
Migration from brick & mortar store to ecommerce store opened the gates to reach out to customers all over the worldStreamlined Inventory and Order Management
Magento based website eased out all the backend work of inventory and order managementROI increased with good margins
A vast customer base catered through ecommerce store resulted in a spurt in ROI
