CRM Implementation To Manage Multidivisional Enterprise Processes
About
The client is a UAE - based multidivisional conglomerate with 27 companies. The group has a range of diverse product and business interests that predominantly include retail, construction, industrial and joint ventures with an active presence throughout the globe.
Project Highlights
For a better management of business processes and streamlined the operations, the client wanted to implement CRM to manage two different business ventures that involve commercial furnishing solution provider as well as leading appliances and accessories store. The solution facilitated sales process, quote process, and project management with respect to specific business requirement linked to any of the two entities. CRM focuses on current and potential customers by various procedures, strategies, and analysis. It ultimately focuses on business growth by establishing a robust customer base and customer retention strategy.
The Challenges
- Effectual Management of Two Different VenturesThe client wanted to manage two entirely different segments with respectively different vendors, departments, and processes. Through the single platform, it was tough to segregate and manage two different user groups.
- Data Security Coping up with Existing SystemAlong with managing two different modules through a single platform, the data security considerably took the main aspect as a challenge. It was important to secure the CRM data and set accessibility of data limited to the departmental users only. Coping up with existing network architecture and security was tough as there should be no barriers while implementing security aspects.
- Sales Process EnhancementThrough the implementation of CRM into the existing system, the client wanted to have an advanced system that can be able to increase business opportunities, lead generation and thereby ROI.
- Enhanced Quotation ManagementThe client wanted to enhance the quotation management processes that denote the verification of every quote before it further goes to the customer. The acknowledgment of the quote status associated with the users who are participating in preparation and verification. With the aim of enhancement of quotation management by understanding their existing system, Brainvire’s team took the opportunity to utilize the skills in order to simplify the processes.
Tech Stack
AJAX
HTML5
jQuery
Magento Community
PHP
Result
Separated Business Module Managed by Single Platform
With the modular approach, distinguish, and accurate modules of two different business segments are efficiently managed through a single platform.Streamlined Business Processes
Due to efficient CRM implementation, all transactions, requirements, and customer interactions are managed well.Efficient Order Automation
Tracking of end-to-end order processing and automated task resulted in increased order and salesAmplified Revenue Generation
With an identification of prospective customers and simplified business processes, business opportunities have increased and thereby improved ROI.
