Brainvire’s Crypto-Gaming Platform to Attract 400+ Leads in Two Months
About
The client is a leader in the crypto-gaming industry and has pioneered the idea of ‘Pay-to-Play’ games. It gives professional gamers an opportunity to play their favorite games online and earn rewards, including cash, gift cards from major brands and crypto tokens.
Project Highlights
The client approached Brainvire to outline a pre-launch digital marketing blueprint for its platform. They wanted to reach out to the target audience and establish a deeper connection with them. Brainvire’s digital marketers adopted a viral marketing strategy and used Kickoff Labs for the same. The outreach marketing was done by means of guest blogs and Quora. Referrals and brand promotion were encouraged to reward potential users with exciting bonus points.
The Challenges
- New PlatformPromoting a platform that is yet to be launched was a major challenge.
- Higher Market CompetitionThe client belonged to the crypto-gaming market that has become highly competitive in recent times.
- Organic PromotionThe team had to rely on organic promotion strategies to promote the platform.
- Tracking of Lead SourceThe leads obtained from different sources had to be differentiated and organized systematically.
Tech Stack
Microsoft Development
.Net core
PHP
React Native
Amazon Web Server
REST API
Result
400+ Leads in Two Months
The platform received 400+ leads through the marketing campaigns.Increase in User Engagement
The landing page created by Brainvire increased the users’ engagement with the gaming platform.Delivering Value to Potential Gamers
Brainvire has created exciting contests and offers wherein interested gamers can earn bonus crypto tokens by signing up on the platform before launch.Exceptional Storytelling with Content Marketing
The central idea of this platform resonated well with the target audience through guest posts and Quora.
