Customized M2 Web Solution Skyrockets Customer Engagement by 32% for a Pioneer in Micro Motion Solutions
About
The client is a value-added partner to the medical, robotics, defense, optics, photonics and aerospace industries in North America for custom micro motion solutions. It has an undisputed business presence in the market. It approached Brainvire to enhance its current website architecture as per the latest market trends and future scope of its services
Project Highlights
The Brainvire team employed its Magento expertise and the developers devised a blueprint for proceeding ahead with the project. The developers primarily focused on enhancing and personalizing the end users’ product discovery experience through customized e-commerce modules.
The Challenges
- Multiple Assets & Campaigns CustomizationThe client wanted to streamline all of his current e-commerce assets and its related campaigns
- Country-specific IP FiltersThe website’s functionalities had to be made specific to different geographical regions across the globe.
- Advanced Parameters for Filtering ProductsThe client wanted the product search process to be more relevant and personalized for the customers
- Real-time Updates of New Customers in CRMClient had a requirement to get real-time updates about newly registered customers into their existing CRM system.
Tech Stack
CSS 3
JavaScript
PHP
Amazon Web Server
Magento 2 Community
Result
Easier Asset Management
The client could manage his crucial e-commerce assets in a convenient manner.Improved Product Suggestions
The product suggestions were improved and it resulted in a faster shopping experience.Country-specific E-commerce Functionalities
Site visitors can access the functionalities on the basis of their IP address.Generation of Unique CRM ID
Sales representatives can visualize data of new customers through CRM ID and close the deals effectively.
