Everything Breaks
Empowered a Top Protection Plan Brand to Surge User Engagement with Digital Marketing
About Project
With a 20-year track record in the Warranty Protection Plan industry, Everything Breaks recognizes the limitations of traditional extended warranties. They acknowledge the impracticality of demanding upfront payments for coverage extending up to 72 months.
They innovatively launched a monthly protection program, prioritizing consumer needs and creating a more user-friendly approach to extended coverage.
eCommerce
BusinessNorth America
Location
Business Goal
The monthly protection program aimed to alleviate upfront costs and eliminate long-term commitments for the right audience. To achieve that, they needed effective digital marketing solutions. When developing new protection plans, the client’s primary focus was always on the customer’s needs and preferences. However, their digital marketing efforts didn’t yield results, so they connected to Brainvire.
Project Highlights
- Goal-centric Content Strategy
- Conversions Rate Optimization
- Social Media Marketing
- Targeted Marketing Campaigns
- Digital Marketing Solution
Enhanced UI/UX Experience
Key Challenges
Public Relations Crisis
A product recall followed by negative comments affected social media reputation.
Content Quality and Relevance
Generic posts did not align with the audiences’ interest and failed to engage the audience effectively.
Budget Constraints
Maximizing ROI was a concern due to the limited social media marketing budget.
High Competition
The client needed to stand out amidst Intense competition in the industry.
Our Solutions
Crisis Management with Swift and Transparent Responses
We at Brainvire analyzed the situation, crafting a crisis management plan with a dedicated response team. Our prompt and transparent responses addressed customer concerns, providing comprehensive information and effective solutions.
Tailored Approach for Customer Engagement
Our digital marketing experts crafted a targeted content strategy. Conducting thorough audience research, we tailored content to address specific customer needs. We enriched the approach with more user-generated content by identifying pain points, interests, and preferences.
Strategic Resource Reallocation for Higher Conversions
We scrutinized the budget, reallocating resources from less effective channels to those yielding higher conversion rates.
Elevated Client's Product with USP Highlight and Targeted Campaigns
We highlighted the client’s product USPs, crafting compelling narratives and targeted campaigns to accentuate its distinctive features.
Our Approach
Executing these strategies successfully produced the intended results in developing a well-crafted website.
Marketing
Digitalization
Targeted Ads
Collaboration
Technology Stack
Marketing Tools
Google Adwords
Google Analytics
Google Search Console
Framework
Google Adwords
Google Analytics
Google Search Console
Programming Language
Google Adwords
Google Analytics
Google Search Console
CRM
Google Adwords
Google Analytics
Google Search Console
Project Management
Google Adwords
Google Analytics
Google Search Console
Database
Google Adwords
Google Analytics
Google Search Console
Operating System
Google Adwords
Google Analytics
Google Search Console
License
Google Adwords
Google Analytics
Google Search Console
Key Results
15 Positivity Surge
In 2 weeks, 15% rise in positive sentiment; customers laud transparency and problem-solving.40 Engagement Boost
Revamped strategy boosted the monthly engagement by 40%; a post addressing a common query gained 10,000+ shares.30 Rise In ROI
Shifting resources boosted ROI by 30% despite budget limits.Acquired 15 Market Share
Highlighting USPs fortified digital strategy, surpassing rivals and securing a 15% larger market share.
Social Section
What Our Client Says
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