Obvus Solutions
Elevated Business with Effective Digital Marketing Services for Wellness Tech Leader
About Project
The client revolutionizes wellness by promoting simple, positive lifestyle changes that enhance the quality of life. They have transformed thousands of lives by offering a comprehensive hub for wellness knowledge and products. They focus on improving mindfulness about posture, breathing, and overall well-being, especially for individuals glued to their screens for long hours.
Wellness Tech
BusinessNorth America
Location
Business Goal
The wellness tech company aimed to develop user-friendly products that improve posture, breathing, and overall wellness with minimal effort. It also aimed to leverage SEO, paid marketing, social media, and Amazon marketing to reach a wide audience. These digital marketing strategies were intended to generate awareness, create buzz, and boost sales of its new product.
Project Highlights
- SEO Optimization
- Paid Marketing
- Social Media Marketing
- Amazon Marketing
- Digital Advertising Campaigns
Effective Marketing Solutions
We made sure to offer the best digital marketing solutions to all our clients, helping them boost visibility, sales, and conversion rates quickly while maximizing ROI.
UI/UX Enhancement
Key Challenges
Low Website Visibility
The challenge was low organic search visibility and fluctuating website traffic.
Low Conversion Rates
The ineffective ad campaigns were causing low conversion rates.
Social Media Reach
The social media pages had limited reach.
Low Visibility on Amazon
Low organic product visibility and sales on Amazon.
Our Solutions
Enhanced Website Visibility Through Optimization
We analyzed keywords thoroughly and optimized on-page elements like meta titles, descriptions, and headings to boost our website’s visibility. Our team also recommended optimizing images and improving Alt text for enhanced performance.
Ad Copy A/B Testing Analysis
We implemented A/B testing for our ad copies to pinpoint areas needing improvement. Our team then analyzed the data to segment our audience effectively and fine-tune our bidding strategies accordingly.
Tailored Content Strategy Enhances Engagement
We analyzed our client’s business and offerings, devising a tailored content calendar to achieve our goals. Our strategy leveraged video content across all platforms, fostering audience interaction through active engagement with comments and messages. By strategically employing relevant hashtags in our posts, we enhanced visibility and expanded our reach to a broader audience base.
Enhanced Product Visibility and Conversions
We optimized our product listings with relevant keywords to simplify user discovery. Our team executed targeted Amazon PPC campaigns and fine-tuned pricing strategies for optimal performance. This approach aimed to enhance visibility and drive conversions effectively.
Our Approach
We implemented diverse digital marketing strategies to enhance our online business, ensure an exceptional user experience, and effectively achieve our goals.
Optimization
Marketing
Engagement
Amazon
Technology Stack
Marketplace
Amazon Marketplace
Marketing Platforms
Amazon Marketplace
Key Results
12.75 Quarterly Traffic Boost
Comprehensive keyword analysis and on-page optimizations boosted quarterly organic traffic by 12.75%.4.65+ Conversion Rates
A/B testing and adjusted bidding strategies boosted conversion rates by 4.65% in one quarter.High Social Media Engagement
Effective social media campaigns and engaging video content boosted audience reach and interaction.Sales Improved by 4.5
Optimized product listings with keywords and ran targeted Amazon PPC campaigns, boosting sales by 4.5%.
Transform your business with digital marketing!
Let’s elevate your brand’s online presence and drive growth together!