Gun Parts Accessories
Achieved Exponential Organic Growth via 360° Digital Marketing for the Arms Dealer
About
The client excels in the firearms market, epitomizing excellence with an extensive range of exceptional gun parts and accessories. As the world’s premier gun parts provider, they serve the firearms community with rare and distinctive components.
Specializing in sourcing and selling modern and vintage parts, they aim to boost their digital presence and expand their product range. Committed to enhancing online ordering through digital ads solutions.
Gun Parts Accessories
BusinessNorth America
Location
Business Goal
We grasp the intricate relationship among content promotion, SEO, and social media. Our digital marketing services employ a foolproof strategy, ensuring seamless collaboration to boost website traffic. This positions our clients as industry authorities, utilizing tertiary channels to propel them to the forefront of their field.
Project Highlights
- B2C eCommerce Store
- UI/UX Design & Development
- Digital Marketing
- Search Engine Optimization
- Content Marketing
UI/UX Boosts User Engagement
Key Challenges
Accretion in Organic Reach
The nature of business deterred the client from increasing their organic reach.
Content Marketing
Articles and FAQs were disorganized and not presented cohesively.
Streamlined Checkout Process
The checkout process had a high rate of dropouts due to insufficient information.
Social Media Presence
Social media engagement was low, and the creative content was not aligned with the target audience.
Our Solutions
Elevating Web Visibility with Increased Organic Reach
Our digital marketing team researched new keywords extensively, incorporating long and short-tail phrases into our web content. Through thorough search volume and user intent analysis, we strategically placed these keywords to enhance both SEO and user-friendliness. As a result, it improved visibility and searchability on search engines.
Enhanced Content Marketing Experience
We’ve curated detailed product information and features alongside a dedicated section for Articles and Forums. Organizing vital FAQs systematically ensures users easily find the right products and crucial information, enhancing their experience with seamless access to critical details.
Boosted Conversion With Easy Checkout
We studied user behavior and adjusted the conversion page to simplify the process, which enriched customer satisfaction and increased the conversion rate by providing adequate information during checkout.
Strategic Social Surge with SMM
We optimized our social media presence by analyzing the industry and creating creative content. The strategy aided us in boosting their visibility and driving conversions by identifying and targeting the right audience with creative, guideline-compliant content.
Our Approach
Analyzing the gun parts supplier’s online presence involved grasping product limitations and tactics for effective marketing to address sales issues and target audiences.
Analysis
Strategies
Compliances
Optimization
Technology Stack
Cloud
Microsoft Azure
Marketing Platforms
Microsoft Azure
ERP
Microsoft Azure
Payment Gateway
Microsoft Azure
Databases
Microsoft Azure
Framework
Microsoft Azure
Key Results
Quarterly Search Soars
Search volume run during the current quarter has seen increase of 24.97% compared to the last quarter.Content Engagement
We saw a 20.10% jump in pageviews and an average quarterly growth of 1.71% in session duration.Seamless Transactions
Over the last three months, transactions have risen by 13.27%, which is an outstanding achievement.High Omnipresence
Quarterly figures reveal a 19.24% surge in social media conversions.
Social Section
What Our Client Says!
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