Boosting Exposure of The Electronic Brand Through the Application of Digital Marketing
About
Our client is the go-to West Coast distributor for all of their wire, components, cable, connectors, and installation solution needs for those in the audio, video, broadcast, and datacom industries. Their USP lies in offering excellence at reasonable costs, something that they take pride in. Consequently, they approached Brainvire's digital marketing specialists to assist them in expanding their visibility and the number of individuals they were able to help.
Project Highlights
With the support of Brainvire's digital marketing professionals, the client was able to become a "Google Trusted Store," which requires a combination of SEO and paid promotion. In addition, we integrated a user-friendly checkout, complex category screen features, dealer login, and bespoke screen views for the iPhone and iPad.
The Challenges
- Low CTRLow click-through rates were a problem for Google ads.
- Paid AdsThere was a dismal rate of return on ad spending.
- Conversion ValueNegligible value in terms of conversion rate.
- ROI of Paid AdsThe return on investment of the paid ads was being miscalculated.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Google Tag manager
Result
Quarter on Quarter Increment
From February to April and May to July, CTR increased from 0.57% to 0.67%.Excellent Rate of Success
In comparison to the previous quarter, the conversion rate grew by 53.8%, going from 184 to 283.Higher Potential Return on Investment
The equivalent dollar amount has climbed by 102%, from $31,143 to $62,943.Revenue Increase
Compared to the previous quarter, ROI rose from 23.53% to 26.50%.
