About

The brand offers a wide range of gifting products to its customers. They have everything from holiday items to yard and garden accessories for their customers. With such an extensive product list, they were keen to offer an easy-to-reach platform to their customers. So they approached Brainvire to hire digital marketing experts to reach more customers and gain website traffic.

Project Highlights

As a digital marketing company, we took a close look at their website to identify flaws. Then, our experts took a deep-dive into the gifting industry to understand customer perception and their journey on the website. After this thorough analysis, we crafted a personalized plan, including keyword analysis, paid ads, content marketing, and mobile-friendly solutions.

The Challenges

  • Implemented On-Page SEO Strategy:
    When the brand approached us, they did not have a well-structured and user-friendly website.
  • Effective Use Of Relevant Keywords:
    During our audit, we realized that the brand struggled to optimize the right keywords. They needed an expert to optimize their keyword strategy and implement it successfully.
  • Fewer Conversions At Higher Costs:
    There were loopholes in the existing paid campaign of the brand.
  • Poor Customer Engagement:
    Irrelevant content did not allow customers to spend much time on category and product pages.

Tech Stack

  • Tech stack related technology logos

    Google Analytics

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    Google Adwords

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    Google Search Console

Result

  • Increased Users In Two Months

    The collective on-page optimization efforts attracted more users to the website. The brand observed 111.26% of more users and 162.86% of increased page views.

  • Reduced Bounce Rate

    In the last two months, the effective keyword strategy helped the brand to acquire 30.69% of organic traffic and decreased the bounce rate by 9.34%.

  • Boosted eCommerce Conversion Rate

    Effective paid campaigns, and website optimization strategies increased ad clicks by 168.42% and eCommerce conversion rates by 197.79%.

  • 554.68% Increase In Revenue

    The dynamic website content and SEO changes and improved ad spending by 216. 45% led to a 554.68% rise in revenue.
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