Enhanced Business Efficiency with a Custom Mobile App
About
Based in the Asia-Pacific region, the client is a popular FMCG major dealing in a variety of consumer goods. Over the years, the brand has gained tremendous hold in the consumer product industry in the region. Their goods range from sealants, adhesives, construction chemicals for arts and crafts, waterproofing solutions, polymers, and industrial resins to name a few. They have added several new products to their portfolio in the recent years.
Project Highlights
Brainvire’s development team embarked on a digital transformation strategy to streamline internal and external processes by building an custom mobile application for the client. Our experts introduced a technical architecture with intelligent technology baked-in for the client and their customers. This mobile app enhanced the internal and external communication with the distribution team to generate positive business results.
The Challenges
- Existing complex architecture:The complex architecture of the app caused several hindrances in the smooth functioning of the app. This also resulted in several performance issues.
- Improved supervision of the sales executive activitiesThe sales managers were not well-equipped to supervise the activities of their executives efficiently.
- Lacked clarity about roles in the sales team:The app previously failed to differentiate roles and responsibilities of different members in the sales team.
- Automated royalty program for customers and contractors:Since a long time, the client offered rewards to customers and contractors through a manual process. With a large customer base, managing this process was getting difficult.
Tech Stack
PHP
Python
React Native
ReactJs
Result
Enhanced Role-based Access
The sales team found it tedious to differentiate roles and responsibilities and made their task difficult. Our team implemented role-based access that allowed the sales team to work effectively without any lags.Hassle-free claim process
Brainvire’s team understood the client’s concerns due to a tedious and lengthy reward claim process, which was manual in nature. Considering a million customers and over ten thousand contractors, our team executed an online process to address this issue.Set-up an automated royalty program
Earlier, the client had a manual royalty program. Brainvire’s specialists implemented an online process and introduced a couple of interesting features to enhance the overall program.Geo-location Module
The Geo position code helps the client to navigate sales executives’ activities. With this module, the client could align online meetings and ensure superior task validation. This also enabled the customer to supervise activities of their sales reps.
