Digital Transformation Leads to Increased Sales For A Major Furniture Manufacturer
About
2XL Home, situated in the United Arab Emirates, is a go-to destination for anyone in the market for luxurious home furnishings. Their furniture takes its cues from classic French design and has a timeless elegance that goes well with affluent decor. This manufacturer's trendy and contemporary collections are exquisitely crafted and will complement your tastefully minimal abode.
Project Highlights
Brainvire began by upgrading Adobe Commerce for 2XL Home to better manage website efficiency and the furniture shopping experience. But that platform needed to be optimized in every eCommerce vertical that aligns with the growing needs of this furniture brand.
The Challenges
- Low Conversion Rate:The visitors landing on the website that were converting were very few, and the overall ROAS (Return on Ad Spend) was also low.
- Market Differentiation:It was a massive challenge for the brand to rise above the noise of such a competitive market by giving customers what they want uniquely.
- Improper Process:Payment processing was sluggish and inconvenient due to a tedious business process.
- Un-Optimized Landing Pages:Incomplete or nonexistent call-to-action elements on landing pages leave potential customers adrift on the edge of your marketing funnel.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Google Tag manager
Result
Improved Conversion Rate
Our team optimized the client’s website and improved the conversion rate by 31.78%.Explicit Hike in Overall Sales
The product categorization resulted in an overall sales rise of 27.70% .Growth in Transaction
Overall transactions increased by 42.30%Organic Traffic Increased
Increase in organic web traffic by 16.78%
