About
The client is an Indian Financial service company, listed in NSE, MCX, BSE, MCX-SX with $2 billion+ daily trading turnover. Its main service is to offer retail and institutional broking, commodity trading, and mutual fund investments. Its USP is the brokerage free equity trading and discounted pricing models, which is why it’s the largest discount broker in the country and contributes 5% to the trading volume of stock exchanges of the country.
Project Highlights
The software offers Online Equity, Commodity and Derivatives trading facilities to the customers for easy, seamless and hassle-free investment and trading in securities. It includes checklist and strategy plan in the application so that users will be able to buy and sell a product with proper understanding and will get more benefit of the trade. Also, administrators will be able to create new strategies from their ends. This web portal is integrated with the in-house portal using API and synced with the entire system with all data and information.
- A dashboard which displays certain graphical representations and statistics to the users.
- Integration with multiple third-party tools in order to fetch real-time data and display on the website and mobile application.
- Multiple analytical reports to understand the investment growth in a better way.
The Challenges
- Handling of Millions of User at a timeThe challenge was to provide a robust framework for supporting the smooth functioning of the portal accessed by a number of users at same time.
- Keeping a balance between multiple animations and website performanceThe simultaneous execution of various multiple animations on each page and features while maintaining the consistent load balance. Both the things, multiple animations and synchronization with stocks takes time. So the issue was to make both the utility speedy enough to retain the trader with the business.
- Efficient display of multiple screensOn user click of options, the system should be able to display the multiple screens with the ability to display information and capture input.
- Data synchronization between ICD codes, patient data, and doctor’s dataThe whole application is pre-filled with a huge amount of ICD codes, plus as the application reach widens, more patient and doctor’s data would come in. In order to make the system working smoothly, the perfect synchronization mechanism was needed to be implemented.
Tech Stack
Microsoft SQL Server
Azure cloud
C# Microsoft .Net
CSS 3 HTML 5 JS
Result
Increased Trustworthiness
Updated Real-time stock values and strategic planning resulted in increased in trust factor.First of its own kind
A website that offers all the required charts and details and lets traders strategize the trading is a unique one in the country.New Traders Increased Exponentially
Innovative concept attracted more intelligent minds towards the business.Amplified revenues two times than before
The services, security, trust, and increased user base doubled the ROI.