A Diverse Range Of Brand Specific Healthcare Websites Migrated To Magento 2
About
Your body is a big canvas, Choose wisely what you put into it” is the ideology of our client who is into the supply of health care products such as herbal products, diet products, sports nutrition, beauty & personal care products and much more. With high-end stores in the USA, 15+ brands and more than 5,000 products at cost effective pricing, the client has become a leading supplier in healthcare and nutrition.
Project Highlights
The client wanted a full fledge distinct e-commerce store for various brands launched and for a diverse range of products. The e-commerce store is equipped with appealing UI, multi-language, and multi-currency functionalities. The product is not restricted to one single application, it’s a cluster of websites of a variety of brands. Two new websites related to beauty products and Ayurveda were crafted from scratch in Magento and latest details were incorporated for a success. A major crucial move was taken to migrate the database of all brand websites from Magento 1 to Magento 2.
The Challenges
- Slower page loading and searchingDue to a large number of product SKUs, the effective page loading and searching time were higher.
- Performance optimization along with UI improvementA Larger number of products and brands were creating lots of hassle in the overall performance of the website. Also, there was a strong need of improving UI in order to gain, retain, and regain customers.
- Database Migration from Magento 1 to Magento 2This migration was a huge challenge as it involved 5000 + products including diverse database schema. A special dynamic process was required to be set up.
- Restructuring existing system for third party migrationThe current system was not apt enough to establish synchronization and accommodate transactions with Jet, Walmart, and Shipworks
Tech Stack
jQuery
JS
CSS 3
Magento Community
Odoo
PostgreSQL
Python
AJAX
PHP
HTML5
Result
Significant increase in website speed
Website speed increase resulted in steep decrease in user bounce back ratioAuto Synchronized Inventory And Orders
Every product and order stays in sync with mobile, website and third parties such as Jet and Walmart62% Boost in revenues after integration with Jet and Walmart
A robust integration led towards the seamless transactions and ultimately resulted in a remarkable increase in sales.Increased Customer retention and Gain ratio
Newly improved and optimized brand specific websites resulted in an extensive amount of increase in customers
